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Innovative hospitality consultant and revenue management expert with over 15 years of experience transforming hotel operations and driving record-breaking growth. As the founder of Four Sides Hospitality Consulting, I've helped properties achieve consistent 5% annual revenue increases, elevate their TripAdvisor rankings to the top spots, and fully recover from COVID-19 challenges.My expertise spans:- Revenue and yield management- Front office operations optimization- Cutting-edge hotel technologies (PMS, Channel Managers, CRM)- Social media marketing and website optimization- Staff training and team buildingI've consistently delivered results, including:- 35% reduction in OTA and GDS fees- 10% boost in revenues and ADR within six months for clients- Expertise in multiple PMS systems (InnQuest roomMaster, Cloudbeds, Maestro)With a unique blend of creative problem-solving and data-driven strategies, I help hotels not just meet but exceed their financial goals while enhancing guest satisfaction. Whether you're looking to revamp your revenue management approach, optimize your online presence, or elevate your overall operations, I bring a wealth of experience and a track record of success.Let's connect to discuss how we can take your hospitality business to new heights.
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Revenue And Sales ManagerSkky HotelKelowna, Bc, Ca -
Hotel Consultant And Bnb ConsultantFour Sides Hospitality Consulting Jan 2011 - PresentKelowna, BcActing as a hotel consultant, I have been helping hotels grow their revenues to record levels and achieve superior rankings for their services on TripAdvisor. Main hotel client is on pace for record revenues and has fully recovered from the trials of COVID. I have also supported other General Managers and revenue managers from around the world using different revenue analysis spreadsheets to help them attain better results. Experienced in: - writing blog posts, articles, emails from 10 words to 1,500+. - social media marketing - photo editing using Adobe Lightroom - basic knowledge of Adobe Photoshop and Canva for graphics - Wordpress, Ghost, and Squarespace website development and hosting - Monday.com, Zapier, and automation systems - various property management systems (PMS) for managing hotel, AirBnB, or landlord properties Familiar with Apple products (Mac, iOS) and Windows, Microsoft Office (Excel and Word primarily), online applications (Google Docs, Sheets, Basecamp). Willing to do the research and learn more about newer apps like Notion, Slite, Slack, etc. For hotels and AirBnBs, my focus has been on front office operations: - Revenue Management - Team Building / Staff Training - Excellent Customer Care Service - Purchasing and Inventory Control - Guest Relations (correspondence, newsletters, reviews)Specialties include:- revenue management- yield management- social media marketing- website design- Front office operations- hotel operations- online marketing through Facebook ads and Google Adwords.Software I am familiar with (related to hotels and AirBnBs) includes: InnQuest roomMaster, Sabre GDS, Guestfolio, Maestro PMS, Lodgify, Hostaway, SiteMinder, Cloudbeds, LodgIQ revenue management system.
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Associate BrokerHighpoint Realty Feb 2021 - Feb 2022Kelowna, British Columbia, CanadaActed as a licensed property manager and built a portfolio of properties to manage. Involved in the daily management of the properties, including:- tenancy agreements - move-in inspection- tenant relations (rent increase, inspections, warning letters, evictions)- resolving maintenance issues from simple plumbing issues to larger septic and structural issues- created advertising listings for the available rental units (photography, copy, publishing on multiple sites)- handled arbitration cases for landlords involving tenant evictions and disputes- and more.Brokerage used PropertyWare, Teams, and OneDrive for managing properties.
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Licensed Property ManagerMist Property Corp Aug 2020 - Feb 2021Kelowna, British Columbia, CanadaActed as a licensed property manager and built a portfolio of properties to manage. Involved in the daily management of the properties, including:- tenancy agreements - move-in inspection- tenant relations (rent increase, inspections, warning letters, evictions)- resolving maintenance issues from simple plumbing issues to larger septic and structural issues- created advertising listings for the available rental units (photography, copy, publishing on multiple sites)- and more.
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Managing BrokerMist Property Corp Aug 2020 - Feb 2021Kelowna, British Columbia, CanadaIn addition to the property management duties, assisted with the startup of a new property management brokerage (management agreement templates, letterhead, standard forms, setting up the property management system - Yardi Breeze) and assisted the property managers with any issues they needed assistance with. Assisted in setting up standard financial reporting and handling of transactions.
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Licensed Property ManagerSutton-Hymark Realty Nov 2019 - Aug 2020Kelowna, BcActed as a licensed property manager and built a portfolio of properties to manage. Involved in the daily management of the properties, including:- tenancy agreements - move-in inspection- tenant relations (rent increase, inspections, warning letters, evictions)- resolving maintenance issues from simple plumbing issues to larger septic and structural issues- created advertising listings for the available rental units (photography, copy, publishing on multiple sites)- handled arbitration cases for landlords involving tenant evictions and disputes- and more.
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Property ManagerKendall Property Management Mar 2016 - Nov 2019KelownaActed as a licensed property manager and built a portfolio of properties to manage. Involved in the daily management of the properties, including:- tenancy agreements - move-in inspection- tenant relations (rent increase, inspections, warning letters, evictions)- resolving maintenance issues from simple plumbing issues to larger septic and structural issues- created advertising listings for the available rental units (photography, copy, publishing on multiple sites)- handled arbitration cases for landlords involving tenant evictions and disputes- and more.Brokerage used Yardi Genesis for property management. -
Rooms Division ManagerHigh Country Inn / Best Western Gold Rush Inn May 2006 - Oct 2009Oversaw room revenues for two properties (180 rooms total, 3 1/2 star properties), worked to meet budget forecasts (combined revenue around 5 million dollars), and strived to increase efficiency in hotel production (Averaged 10% increase in overall room revenue in Quarter 1-3, 2009, and 5% increase in Revenue Per Available Room)Responsible for two front desk teams (15-20 staff depending on season), working closely with Front Desk Supervisors to create a positive work culture and great interactions with guests.Worked shifts at the Front Desk as required, and worked alongside front desk agents to further train and coach in procedures, guest interactions, and yield management.Handled all group contracts, maintenance of room blocks, communicated with all group directors and conveners to create the best hotel experience possible.Maintained reservation systems at both properties, increasing productivity and organization, putting in place strong yield management strategies.Co-ordinated with Sales Manager and Catering & Event Sales Manager on responses to Requests for Proposals for convention groups and events.
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Apprentice - ElectricianSyracuse Stage Sep 2004 - May 2005
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Technical DirectorRegina Performing Arts Centre Sep 2001 - Sep 2004
James Mccullough Skills
James Mccullough Education Details
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Technical Theatre And Stage Management -
Broker'S Business Planning And Financial Management -
Real Estate
Frequently Asked Questions about James Mccullough
What company does James Mccullough work for?
James Mccullough works for Skky Hotel
What is James Mccullough's role at the current company?
James Mccullough's current role is Revenue and Sales Manager.
What is James Mccullough's email address?
James Mccullough's email address is mc****@****ail.com
What is James Mccullough's direct phone number?
James Mccullough's direct phone number is +125080*****
What schools did James Mccullough attend?
James Mccullough attended University Of Regina, Ubc Sauder School Of Business, Sauder School Of Business.
What are some of James Mccullough's interests?
James Mccullough has interest in Exploration Of New Areas And Countries, Outdoors, Hiking, Paleo/primal Lifestyle, Reading And Info Junkie.
What skills is James Mccullough known for?
James Mccullough has skills like Revenue Management, Yield Management, Hotel Reservations, Blogging, Hotels, Social Media Marketing, Hotel Management, Website Development, Copywriting, Copy Editing, Website Copy, Revenue Analysis.
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