James Morse, Pmp Email & Phone Number

Cleveland, OH, US

Cleveland, OH, US

St. Louis, MO, US

Driving the strategy and scope for a best-in-class platform by combining three merged companies' strongest features and functions. Focused on shaping a seamless client experience and delivering innovative solutions through collaboration with cross-functional teams.

Cleveland, Ohio, US

• BrandMuscle was acquired by Ansira in July 2024.
• Set product vision, strategy, and GTM by assessing marketing trends, analyzing competitive organizations, and consolidating internal & external feedback
• Develop and deliver compelling 1 to 5-year product roadmaps to clients, C-suite, and investors
• Coordinate with global technology to ensure seamless delivery of the company’s five-year plan
• Evolve existing product suite of 15+ complex products to help exceed growth targets while maintaining focus on customer expectations
• Define annual pricing across all BrandMuscle products and services

Cleveland, Ohio, US

Cleveland, Ohio, US

• Advised and actively drove the technology evaluation stage of the sales process through technical & strategic presentations to Fortune 500 prospects and existing customers at the C-level (e.g. CMO & CTO)
• Assisted in new logo contract revenue of $15M+ across 24 new logo wins
• Cultivated relationships and drove regular communications with the global industry analyst community, contributing to BrandMuscle being identified as a Leader in Forrester’s 2020 TCMA Wave
• Designed and recommended products and improved processes, showing how changes lower costs, improve brand consistency, and upwardly scale at the local level and corporate levels
• Performed product demonstrations tailoring software to audiences of varied technical knowledge
• Qualified prospects and developed RFI/RFP responses, utilizing product as well as industry knowledge

Cleveland, Ohio, US

Cleveland, Ohio, US

• Implemented 18 new clients including Bayer, BP Castrol, Goodyear, Hyatt Hotels, and Nationwide Insurance by managing internal client service, engineering, graphic operations, UI/UX, and technical operations members to.
• Measured implementation efficiencies across multiple departments and products
• Coordinated implementation billing and timelines, ensuring accuracy while maximizing billable opportunities.
• Configured client customizations on the back end of the BrandBuilder software while collaborating with our software application support team
• Created and updated site CSS and HTML to match client brand standards and guidelines
• Trained clients on site functionality including searching for materials, building creative templates, and utilizing marketing materials

Cleveland, Ohio, US

Cleveland, Ohio, US

Cleveland, Ohio, US

• Managed daily activities for 50+ national Home Improvement & Housewares channel accounts
• Guided clients through each project from creation and development, to publishing and syndicating content to large retail sites such as Lowe’s, Target, and Walmart
• Analyzed client metrics to identify potential sales and strategic opportunities
• Delivered comprehensive monthly and quarterly key performance indicators to clients
• Counseled clients on future e-commerce and marketing opportunities
• Developed corporate and client social media strategies that integrate Easy2 products

• Developed strategic implementation plans for over 63 new clients
• Evolved existing implementation plan to incorporate agile scrum methodologies
• Handled day-to-day client relations activities for 20+ higher education clients
• Delivered monthly key performance indicators to clients
• Managed the on-boarding process of new clients while coordinating with the client and Perceptis' infrastructure, workforce management, operations, documentation, and training departments
• Modeled, implemented, and executed 9 successful client operational improvement plans to ensure monthly KPIs were met

Dublin, Ireland, IE

• Supported the creation of a global brand initiative designed to reposition the company, build awareness with external audiences and to create enthusiasm among employees
• Managed an internal “I Am The Power Inside Eaton” employee campaign
• Collaborated with the Environmental, Health and Safety Department to create an external presentation promoting Eaton’s corporate sustainability initiatives
• Assisted the development of a new Web-based Brand Center, designed to educate and resource the global workforce

• Coordinated an agency blogging strategy to better publicize the agency and employees
• Drafted public news releases for new employees, new business, and general agency news that was published by top news publications in and around Ohio
• Developed strategies to reach local media to publicize the agency’s internship program
• Researched potential new business markets and created target media lists

• Designed a $10,000 online advertising campaign
• Organized 5 radio and print media marketing campaigns
• Coordinated market research of county demographics to determine an effective marketing strategy