James Morse, Pmp Email & Phone Number

Cleveland, Oh, Us

Cleveland, Oh, Us

St. Louis, Mo, Us

Driving the strategy and scope for a best-in-class platform by combining three merged companies' strongest features and functions. Focused on shaping a seamless client experience and delivering innovative solutions through collaboration with cross-functional teams.

Cleveland, Ohio, Us

BrandMuscle was acquired by Ansira in July 2024.• Set product vision, strategy, and GTM by assessing marketing trends, analyzing competitive organizations, and consolidating internal & external feedback• Develop and deliver compelling 1 to 5-year product roadmaps to clients, C-suite, and investors• Coordinate with global technology to ensure seamless delivery of the company’s five-year plan• Evolve existing product suite of 15+ complex products to help exceed growth targets while maintaining focus on customer expectations• Define annual pricing across all BrandMuscle products and services• Collaborate with industry analysts to align product strategy and initiatives with the needs of new customers, competitors’ customers, and untapped segmentsKey Successes• Provided critical insights and analysis of the product portfolio during the due diligence process, aiding in a successful exit by ensuring comprehensive understanding and confidence from the acquiring company• Defined and expanded the company’s AI offering, ensuring BrandMuscle was the first in its domain to harness innovative AI solutions and strategies.• Enabled company to exceed new product stretch goals by developing and managing the early-stage growth of 4 new products, growing software bookings by $3M+• Grew the multi-functional Product team from 15 resources to approximately 25 in 2 years• Improved efficiency by 30% across the Strategic Marketing team by providing an internal product automating paid media orders

Cleveland, Ohio, Us

Cleveland, Ohio, Us

• Advised and actively drove the technology evaluation stage of the sales process through technical & strategic presentations to Fortune 500 prospects and existing customers at the C-level (e.g. CMO & CTO)• Assisted in new logo contract revenue of $15M+ across 24 new logo wins• Cultivated relationships and drove regular communications with the global industry analyst community, contributing to BrandMuscle being identified as a Leader in Forrester’s 2020 TCMA Wave • Designed and recommended products and improved processes, showing how changes lower costs, improve brand consistency, and upwardly scale at the local level and corporate levels• Performed product demonstrations tailoring software to audiences of varied technical knowledge• Qualified prospects and developed RFI/RFP responses, utilizing product as well as industry knowledge• Proactively scoped solutions required to address customer requirements, assess customers’ met and unmet needs, and recommend solutions that optimize value for both the customer and BrandMuscle• Collaborated with implementation team on after-sales support

Cleveland, Ohio, Us

Cleveland, Ohio, Us

• Implemented 18 new clients including Bayer, BP Castrol, Goodyear, Hyatt Hotels, and Nationwide Insurance by managing internal client service, engineering, graphic operations, UI/UX, and technical operations members to successfully deliver new brand builder sites• Measured implementation efficiencies across multiple departments and products• Coordinated implementation billing and timelines, ensuring accuracy while maximizing billable opportunities.• Configured client customizations on the back end of the BrandBuilder software while collaborating with our software application support team• Created and updated site CSS and HTML to match client brand standards and guidelines• Trained clients on site functionality including searching for materials, building creative templates, and utilizing marketing materials• Designed external facing implementation documents and internal onboarding processes• Consulted during weekly road map, bugs, upgrades, projects, and new sales meetings• Managed implementation Project Leads who led and assisted with new client implementations

Cleveland, Ohio, Us

Cleveland, Ohio, Us

Cleveland, Ohio, Us

• Managed daily activities for 50+ national Home Improvement & Housewares channel accounts• Guided clients through each project from creation and development, to publishing and syndicating content to large retail sites such as Lowe’s, Target, and Walmart • Analyzed client metrics to identify potential sales and strategic opportunities• Delivered comprehensive monthly and quarterly key performance indicators to clients• Counseled clients on future e-commerce and marketing opportunities• Developed corporate and client social media strategies that integrate Easy2 products

• Developed strategic implementation plans for over 63 new clients• Evolved existing implementation plan to incorporate agile scrum methodologies• Handled day-to-day client relations activities for 20+ higher education clients• Delivered monthly key performance indicators to clients• Managed the on-boarding process of new clients while coordinating with the client and Perceptis' infrastructure, workforce management, operations, documentation, and training departments• Modeled, implemented, and executed 9 successful client operational improvement plans to ensure monthly KPIs were met

Dublin, Ireland, Ie

• Supported the creation of a global brand initiative designed to reposition the company, build awareness with external audiences and to create enthusiasm among employees • Managed an internal “I Am The Power Inside Eaton” employee campaign • Collaborated with the Environmental, Health and Safety Department to create an external presentation promoting Eaton’s corporate sustainability initiatives • Assisted the development of a new Web-based Brand Center, designed to educate and resource the global workforce

• Coordinated an agency blogging strategy to better publicize the agency and employees • Drafted public news releases for new employees, new business, and general agency news that was published by top news publications in and around Ohio • Developed strategies to reach local media to publicize the agency’s internship program • Researched potential new business markets and created target media lists

• Designed a $10,000 online advertising campaign • Organized 5 radio and print media marketing campaigns • Coordinated market research of county demographics to determine an effective marketing strategy