Meg Wright Campbell Email & Phone Number

Wilmington, North Carolina Area

Cleveland/Akron, Ohio Area

Provide national clients with the solutions, strategies, and expertise to acquire new customers, ensure consistent brand messaging, and maximize their ROI and KPIs through local channels. Responsible for the development of the annual account plan that is consistent with the client’s strategic business objectives (both short and long-term) and ensuring the cross functional teams are aligned to deliver. Recommend and execute test and learn strategies for paid and owned media campaigns to improve engagement and performance. Conduct quarter business reviews focusing on growth and improvement of our key performance indicators. Lead monthly optimization meetings to gain insights into client performance that lead to recommendations to optimize performance. Collaborate with leadership and executive teams across Sales, Technology/Development, Product, Execution, Finance, Operations to ensure client success and share how company initiatives can benefit client programs/campaigns.

Cleveland/Akron, Ohio Area

Client: John Deere & Dealer Network – North America: US and Canada Account Director Role: Responsible for growing and maintaining strong and trusting client relationships. Accountable for overall financial health of John Deere account and meeting yearly revenue goals that ensure mutual profitability for the agency and client. Identified emerging opportunities and secured incremental revenue through organic growth. Led strategic planning with John Deere and oversaw the execution of that strategy to the dealer level. Effectively managed and developed a team of account managers to deliver excellent client service and meet deadlines.

Cleveland/Akron, Ohio Area

Clients: Cardinal Health, Wakefern Food Corp, Whirlpool/KitchenAid, Widex USASenior Account Director Role: Responsible for creating, developing and executing innovative marketing strategies across multiple clients and industries, including health care, retail and grocery. Oversaw and managed complex projects by collaborating with multiple departments and stakeholders. Provided regular and consistent engagement with clients by serving as the key day-to-day client counselor. Supported Vice President of Account Management to grow existing relationships and identify new business opportunities for the agency and our clients.

Chicago

Client: Cox Communications Account Director Role: Developed and maintained close relationship with senior client counterpart and is the client go-to. Ensured integrated marketing plans are consistent with client marketing objectives and strategies. Confidently sold creative recommendations to middle/senior client management, in partnership with internal teams: creative, planning, strategy and data analytics. Established workload priorities for Account Executives (AEs) and Assistant Account Executives (AAEs)and monitors progress to ensure that all work meets high standards and deadlines. Developed support/rationale for appropriate budgets on account and individual projects. Developed annual statement of work and makes recommendations for staffing. Supervised and develop in-depth reviews/analyses of client’s business to identify growth opportunities. Account Supervisor Role: Account lead responsible for overseeing all initiatives (online and offline) for current customers. Facilitated all project development, from ideation to execution, including project initiation, brief and timeline development, client coordination, routing and revisions and final delivery of work. Monitored estimate generation, invoice reconciliation, and job finalization (actuals) for direct mail, email, billing tactics, personalized URLs and digital tactics. Provided and presented POVs on industry best practices, competitive reviews and reports, process improvements and new executional options. Managed and trained Account Executives (AEs) and Assistant Account Executives (AAEs).

Greater New Orleans Area

Client: CenturyLink Senior Account Executive Role:Senior lead on all direct mail initiatives for High Speed Internet and CenturyLink Prism TV brands. Guided clients in the implementation of strategic marketing plans for successful communications programs and was responsible for overall performance/results and recommendations for creative optimization. Worked in partnership with all agency departments to produce outstanding work on time and within budget. Managed budgets, time and costs to help ensure agency/client relationships are mutually profitable.Account Executive Role: Supported mass media initiatives for High Speed Internet and Bundles promotions (TV, radio, out-of-home, free standing inserts (FSIs), and print). Presented and defended creative work to the client, communicating client feedback to internal creative team and managing deadlines with project management. Proactively and frequently provided recommendations to internal team for optimizing processes for increased efficiency that would be beneficial to our agency and the client.

Chicago, Il

Client: Baxter BioTherapeutics Senior Account Executive Role: Responsible for overseeing the marketing strategies and tactical execution for GAMMAGARD LIQUID, Aralast NP, and Glassia brands. Assisted with strategic mapping and strategy development for Aralast NP and Glassia brands, which helped to support the sales of GAMMAGARD LIQUID, Aralast NP, and Glassia.Account Executive Role: Responsible for leading tactical execution for a billion dollar brand and executing marketing strategies that support the sales of a biopharmaceutical brand and the upcoming launch of a new route of administration. Identified marketing needs with key clients, help maintain valuable relationships with core client brand teams, and acted as the link between the client and the agency to make certain communications flow effectively. Ensured strategic alignment on all creative projects, and developed yearly contracts and proposals for new business while also expanding on existing business. Trained two project managers on writing conference reports and meeting notes, trafficking projects, drafting market research and insights reports, and managing timelines and deadlines. On the administrative side, I established and finalized timelines and creative briefs, worked with the Account Supervisor to brief creative teams, and managed client expectations and goals with internal teams.Project Manager Role: Supported the tactical execution for a billion dollar brand, developed relationships with core client brand teams and established and finalized timelines and creative briefs. Collaborated with the Account Supervisor to brief creative teams and managed client expectations and goals with internal teams. Facilitated and executed administrative tasks, such as: arranging and attending meetings, writing conference reports and meeting notes, trafficking projects, drafting client reports (market research and insights, competitive intelligence), and managing timelines and deadlines.

Account Associate Role: Managed client relationships and their projects. Served as the liaison in managing direct mail projects from production launch through completion. Participated in Johnson and Quin's Corporate Training Program which included instruction in production methodologies such as printing, personalization, bindery and lettershop. Worked with a team of three other new employees to plan Johnson and Quins' Employee Appreciation Day, which involved organizational and planning skills.

Developed a marketing campaign aimed at college students that, if implemented, would increase sales and brand equity of the Mentos product by 25% amongst college students.

Intern Role:Responsible for managing client and artist relationships. Assisted with administrative work to enhance the efficiency of the daily operations. Database management, market research, marketing and artistic projects were the four main focuses of my internship.

Masters In Advertising And Public Relations, Advertising, Public Relations

Activities and Societies: Membership in International Honors Society - Golden Key (Academic Achievement for Top 15% of Class).

Bachelors Of Science, Marketing

Activities and Societies: Chi Omega - Sigma Alpha Chapter