Senior Motion Designer
Current• Conceptualized and crafted visually compelling explainers and graphics packages, incollaboration with the marketing department, producers, and directors, enhancing the visual identityof original programming.• Developed and produced a comprehensive suite of broadcast advertisements for aDirect-to-Consumer (DTC) app that strategically drove customer engagement and app downloads,crucially increasing market expansion.• Led the execution of high impact initiatives, including the overhaul of the channel’s on-screenarchitecture and multiple rebrands for Allen Media properties like HBCU Go and Sports.tv, resultingin heightened brand recognition and audience appeal.• Established a centralized internal website housing the design department’s standard operatingprocedures, essential links, and shared assets, revolutionizing the onboarding processes for new hiresand notably boosting departmental efficiency and productivity.