Senior Motion Designer
Current- Conceptualized and crafted visually compelling explainers and graphics packages, incollaboration with the marketing department, producers, and directors, enhancing the visual identityof original programming.
- Developed and produced a comprehensive suite of broadcast advertisements for aDirect-to-Consumer (DTC) app that strategically drove customer engagement and app downloads,crucially increasing market expansion.
- Led the execution of high impact initiatives, including the overhaul of the channel’s on-screenarchitecture and multiple rebrands for Allen Media properties like HBCU Go and Sports.tv, resultingin heightened brand.
- Established a centralized internal website housing the design department’s standard operatingprocedures, essential links, and shared assets, revolutionizing the onboarding processes for new hiresand notably boosting.