A well rounded Senior Business Analyst with extensive interim assignment experience, supporting major programmes across telecom, financial services and new media sectors. Providing support for product, process and transformational programmes while operating at any level within a range of dynamic, customer focused blue chip companies.Possessing two higher degrees, an MBA and an MSc in manufacturing; providing expertise to associate the breadth of market and customer initiatives to help client ‘business owners’ identify the depth of business requirements that successful project teams deliver upon.Skilled in advanced conceptual mapping, which aids the discovery process in defining project scope; together with facilitating environments to encourage creativity and maximise the benefit delivered by projects. My experience working across diverse business sectors ensures natural cross fertilisation, providing clients with enriched solutions.I have a real passion to ensure clients get the best benefit from their project expenditure, providing motivation, inspiration and leadership to fellow team members while mentoring client Business Analysts and Process Designers. Specialties: Business Appraisal and planning, SWOT analysis, mission development, market research, advertising, marketing strategy, business process reengineering, data analysis, workflow design, product development, project management and conceptual mapping.