Marketing strategist with 25+ years of leadership, management and consulting experience – advising many of America’s top brands, and producing data-driven campaigns resulting in more than $1B in incremental revenues. Early-career scientific experience continues to inform current work in research, planning, program implementation and analytics.Focus: • Strategic Consulting – providing a Marketing perspective in the organizational planning process to de-risk key decisions, set quantifiable objectives, develop realistic strategies, assure tactical best practices, and accurately forecast results.• Foundational Research – informing the branding and campaign planning processes with data analysis/procurement and primary/secondary research to assess markets, position products, identify/quantify opportunities, and uncover actionable insights.• Performance Improvement – planning, implementing, testing, and tracking data-driven marketing programs that achieve a higher return on the client’s investments in branding, marketing, and sales operations.• Behavioral Marketing – combining advanced data targeting techniques with the most effective tactics and incentives to drive specific engagement/conversion behavior among qualified prospects – and to maximize value of current customers.Other Skill Sets:Integrated marketing communications, direct response marketing, digital advertising, sales lead generation, CRM, marketing automation, content/inbound marketing, SEO/SEM, market research, branding, media planning, creative direction, PR, event marketing, retail sales promotion, database development, data profiling/segmentation/modeling, test preparation, campaign tracking/analytics, offer/incentive development, list procurement and campaign management.