Seasoned Partnership Marketing Lead at Sony, overseeing marketing initiatives across Sony Pictures and Sony Music. With over 20 years of experience, I specialize in crafting and executing robust marketing strategies, creating cross-promotional programs, and delivering exceptional member experiences within our rewards program.As a hands-on leader, I manage the creative agency for all campaigns and projects, ensuring the seamless execution of initiatives. Leveraging data and insights, I optimize programs to meet partner goals, driving member loyalty and engagement.My role extends to creating impactful experiential opportunities, enhancing member engagement with Sony Rewards. Notably, I spearheaded the development of innovative marketing tools and technology platform enhancements. The Sony Rewards chip, featuring a QR Code for effortless mobile enrollment, and the Sony Rewards Pass, a digital engagement strategy, showcasing my commitment to driving program engagement through both transactional and non-transactional activities.Passionate about pushing the boundaries of partnership marketing, I bring a unique blend of strategic thinking, program management, and technological acumen to deliver innovative marketing solutions.

Manage a client base of C-Level clients, athletes, and celebritiesBrand ambassador for Sony at our luxury partnership events Established partnerships across music labels, professional sports teams/agencies and celebrity talentTeam leader in developing new business opportunities and partnerships to expand the Sony brand into non-traditional sales areas

• Strategically align our product and services to drive corporate clients goals and objectives• Create, Manage and develop our relationships with major catalog and rewards programs: Citi Thank You Rewards, American Express, Bank of America, MasterCard, Harrah’s Total Choice Rewards, Marriott Rewards, Frontgate, Red Envelope, Skymall, Neiman Marcus among others • Led contract negotiations (pricing, terms and conditions); strategic sales plans; performance and data/sales trends along with complete profit and loss responsibility• Leadership role in creating sporting events, fantasy experiences and hospitality packages This includes a leadership role in the outline and structure of planning the event, the training and strategies being utilized to execute the event and managing vendor relationships• Executive team member responsible for delivering company annual goals and objectives• Managed a sales team of 10 direct reports

Sports and Entertainment- served as Director of Sales for Steiner Sports Marketing. Managed a sales team of 10+ employees and served on the Senior Management team that lead the overall focus and direction of the Steiner Sports Marketing and Memorabilia company. Major stakeholder in implementing a major IT systems upgrade to improve the overall functionality of our front-end/back-end systems and CRM