James Miller Email & Phone Number

Tallahassee, Fl, United States

• Responsible for strategic messaging to League members, residents, media, stakeholders, board members and legislators. • Also responsible for coordinating the messaging, communications strategy, media relations and creative design needs for 12 associations managed by the League. • Launched a new FLC logo and brand and established style consistency throughout the many different divisions, products and services offered by the League.• Reshaped the way the League messages its legislative priorities, public statements, successes and overall strategy in showcasing its accomplishments to interested stakeholders.• Serve as speechwriter for Executive Director, FLC Board President and other board members and staff.• Currently manage a staff of eight – two editors, three graphic designers, two communications specialists and a social media/media relations manager.

Tallahassee, Florida Area

• This positon is strategic, has a heavy emphasis on brand management and is responsible for managing all communications activities and building external relationships with the organization's constituencies, including legislators, corporate board members, key stakeholders and the media• Report to the President/CEO, and serve as an integral member of the senior management team, responsible for the development of communication strategies for FRF and Georgia Retailers and contribute to all organizational strategic planning processes • Serve as lead point person on media interactions that help promote and/or impact both organizations and actively cultivate and manage press relationships to ensure positive coverage of issues of strategic importance• Identify challenges and emerging issues faced by the retail industry and develop proactive strategies for establishing the preferred narrative• Manage performance and development of company’s internal and external communications and membership affairs resources, including staff and vendors, and overall department budget• Curate/maintain relationships with statewide retail, tourism and business reporters and Capitol Press Corps• Mentor and develop staff in a collaborative environment while also ensuring team members are growing in their positions and achieving their professional goalsACHIEVEMENTS• Successful rebranding of the Georgia Retailers, after 50 years as the Georgia Retail Association• Established significant increase in media coverage of FRF events, news and issue positions• Created in-house recording audio/video studio• Helped establish record-breaking attendance at statewide events• Successfully managed strategic communications efforts for both the Florida Retail Federation and the Georgia Retailers during three different leadership transitions• Mentored a number of communications team members, helped them achieve their goals and saw them hired by well-known corporate and governmental organizations

300 E. Park Avenue Tallahassee, Fl 32302

• Supervised staff to develop and execute local, regional and national public relations, marketing and advertising programs to raise awareness and promote the Chamber, EDC and three affiliate programs, while also ensuring key and consistent messaging to Chamber members and corporate EDC investors• Was responsible for all communications including media relations, marketing, speech writing, social media and website development for the Chamber, EDC and its three affiliate programs • Served as spokesperson and worked with President/CEO, Executive Vice President, CFO, VP of Business/Public Policy and key consultants to counsel and managed all communications surrounding rollouts of comprehensive membership and fundraising campaigns • Worked closely with educational partners Florida State University, Florida A&M University and Tallahassee Community College regarding promotion of collaborative projects and initiatives• Worked with statewide partners including Enterprise Florida, Inc., the Department of Economic Opportunity, CareerSource Florida and the Executive Office of the GovernorACHIEVEMENTS• Developed logos, taglines and all marketing materials for Chamber’s new membership program and comprehensive fundraising initiative• Successfully managed and prioritized the comprehensive communications needs for the Chamber, Economic Development Council, Access Tallahassee (young professionals program) & Leadership Tallahassee• Rebranded all EDC marketing materials to a more consistent and identifying look that better represented the organization and its professional programs and services • Wrote impactful and effective speeches and presentations for Chamber and EDC Chairs to audiences of business, government, educational, civic and community leaders• Managed complete redesign of the websites for the Chamber, EDC and two affiliate programs • Identified new opportunities to increase revenues via creative and packaged sponsorship opportunities

Tallahassee, Florida Area

• Served as spokesman and provided strategic counsel while helping manage the marketing efforts for the state’s economic development, workforce and community development agency• Extensive experience with the state’s economic development process, workforce initiatives and coordinating consistent messaging among all parties and stakeholders• Coordinated and publicized the state’s economic development initiatives with the Executive Office of the Governor, Enterprise Florida, Inc., the 27 local community action agencies and the 11 regional planning councils around Florida• Coordinated and publicized the state’s workforce initiatives with CareerSource Florida, and the 24 regional workforce boards around FloridaACHIEVEMENTS• Coordinated the logo design, branding, website development and grand opening activities for the agency, attended by the Governor, legislators and local leaders• Created speeches, presentations and marketing collateral for public/legislative appearances by DEO Executive Directors and other leadership staff• Helped coordinate appropriate public responses to multiple crisis communications issues• Coordinated monthly public outreach activities and press conferences with state and local workforce and economic development partners, Executive Office of the Governor and fellow state agencies

Tallahassee, Florida Area

• Served as spokesman and marketing supervisor/manager for the state’s land planning and community re-development agency• Oversaw the creation and development of all marketing collateral• Developed media relations, marketing and public outreach strategies and aligned those plans with the agency’s goals and objectives• Maintained all agency websites, including coordination and approval of all contentACHIEVEMENTS• Managed a statewide marketing and public awareness campaign totaling more than $800,000 that targeted low-to-moderate-income Floridians• Instituted use of webinars and teleconferencing to help message important changes made to Florida’s growth management laws to legal, governmental and environmental groups around the state, significantly reducing travel costs• Wrote op-eds, letters on behalf of the DCA secretary, website content, marketing collateral, newsletters and external press materials• Managed the agency’s internal employee recognition program, helping to improve morale during a difficult time when the legislature was recommending “sunsetting” the agency• Selected by then-Governor Crist as a member of the 2010 Sunshine Census Initiative• In addition to regular duties, also served as volunteer agency chair for the Florida State Employees Charitable Campaign

• Served as spokesman and marketing supervisor for the most diverse agency within Florida’s government • Handled research, writing and editing of press releases, newsletters and speeches, as well as creating effective and cost-efficient marketing collateral ACHIEVEMENTS• Created an internal Plain Language Initiative, including the editing of documents, newsletters and marketing collateral that are distributed to more than two million customers annually• Created and implemented agency-wide writing/style guide for all employees to ensure consistent messaging and improve employee writing and communication skills• Complete restructuring and re-write of the agency’s division web sites making them more organized and user-friendly• Coordinated portions of the agency’s Continuity of Operations Plan (crisis communications plan)

Orlando, Florida Area

I served as day-to-day contact for both national and local media, as well as a spokesperson for the nation’s fourth-largest regional sports network. Responsibilities included: - Extensive experience in pitching media on story ideas, including human interest stories, features and business articles. - Coordinated publicity efforts with both universities and professional teams we broadcast. - Coordinated the network’s summer series, including scheduling, budgeting, travel arrangements and equipment. - Created and edited all types of cost-efficient and effective collateral. - Developed creative PR plans.- Managed and coordinated groups on statewide projects and events.- Developed content, layout and design for quarterly and monthly newsletters, which were distributed to over 1,000 media members as well as over 4,000 affiliates statewide.

Sanford, Fl

Was responsible for managing all national & local publicity for the leader in video Internet streaming and multi-media technology solutions for colleges and universities. Responsibilities included:- Pitching business, lifestyle and sports writers on potential network story ideas as well as handling day-to-day contact with media.- Spearheading the publicity for the “College Sports Direct” branch which.- Preparing, writing and distributing press releases.- Working directly with XOS executives to establish efficient andeffective promotion of the company’s services nationwide, as well as helping to establish XOS as the leader in multi-media technologysolutions for colleges and universities.- Updating website daily and contributed to re-design of Web site shortly after my arrival, helping to streamline the site and improve its user-friendliness.