Green Lighthouse Group is a modern consultancy at the intersection of brand strategy, marketing, sponsorship, and community development. Our mission is to illuminate the path for brands across a diverse array of industries, including sports, gaming, technology, and the non-profit sector. We specialize in crafting bespoke brand strategies, marketing campaigns, event activations and sponsorship solutions tailored to each client's unique goals and challenges. Projects include: Pittsburgh Knights, Jellywizard, VETS, Warner Music Group (WMX) and more…

Led two cross-functional marketing teams at Riot Games, overseeing marketing for the world's most popular esport, League of Legends, as well as pioneering the first truly global mobile esport, Wild Rift.🌍 Global Campaigns: Orchestrated comprehensive marketing campaigns for multiple titles, including League of Legends and Wild Rift Esports. These campaigns spanned key events like Season Start, Mid-Season Invitational (MSI), ICONS, and Worlds.📈 Record-Breaking Viewership: Under my leadership, the LoL Esports World Championship achieved its highest viewership numbers ever, with an Average Minute Audience (AMA) of 30.6M and 73.8M Peak Concurrent Viewers (PCU).🚀 Brand Development: Spearheaded the creation and launch of the Wild Rift Esports brand universe, while also evolving the League of Legends Esports brand to reflect and align with its strategic goals. Both initiatives garnered industry acclaim.🤝 Partnerships: Collaborated closely with the Business Development team to craft resonant campaigns for our partners. Innovated partnership marketing efforts through collaborations like the Mercedes-Benz Worlds Championship rings and custom influencer gifting with Tiffany & Co.📝 Social Media: Managed our channels, key vendor relationships and devised an 'always-on' content strategy that achieved record channel growth in 2022, with significant increases in engagement and impressions.👥 Team Management: Streamlined global team rituals and processes, enhancing efficiency, clarity, and focus on key priorities. Managed key relationships with social media, OOH, design and experiential marketing vendors.

In my role as Brand Director at the NFL, I served as the primary brand spokesperson and champion, setting the strategic direction for the league's brand identity and marketing initiatives.🛠️ Brand Foundation: Co-authored and evolved the NFL's brand foundation, providing a cohesive vision that guided all marketing and branding efforts.🏈 Team Consulting: Acted as a strategic consultant for over 10 NFL teams, driving research-based brand architecture, positioning, and marketing strategies.🏟️ Super Bowl Branding: Managed the comprehensive Super Bowl brand process, overseeing everything from the brand framework to city décor and experiential marketing programs.🎯 Sponsorship & Marketing: Crafted and delivered compelling sponsorship pitches and brand alignment presentations, driving partnership opportunities and reinforcing brand values.📝 Creative Approval: Implemented and scaled a streamlined creative approval process for brand partners, enhancing operational efficiency and brand consistency.🎲 Special Projects: Led an assortment of special projects including defining the NFL's strategic stance and guidelines on legalized sports gambling. As well as projects with brands such as NASA, Nickelodeon, Supreme, and Interscope Records.

🎨 Logo & Naming Projects: Led process in collaboration with the creative team in the development of new logos, style guides, and naming conventions. Contributed copywriting expertise to reinforce the NFL's brand identity across various platforms.👕 Uniform Design: Collaborated with Nike to develop and unveil new NFL uniforms, providing strategic 'north star' creative briefs that shaped the league's visual identity as well as consulting on team uniform roll-outs. 📝 Brand Guidelines: Established the NFL's brand approval guidelines, creating a streamlined process that ensured brand consistency across all partnerships and marketing materials.🎮 EA Sports Partnership: Served as the key brand liaison for EA Sports Madden, overseeing annual marketing campaigns, quality control, and the orchestration of the game's soundtrack.📊 Sponsorship & Marketing: Crafted and delivered compelling sponsorship pitches and brand alignment presentations, driving partnership opportunities and reinforcing brand values.

As a participant in the NFL's Blue Chip Rotation Program, I had the unique opportunity to rotate through various departments, gaining invaluable insights into different facets of the league's operations and marketing strategies.🔄 Rotational Experience: Completed 6-12 month rotations across departments such as Creative & Brand Management, Advertising, Entertainment Marketing, Fan Strategy, CSR, and Affiliate Sales.📈 Skill Development: Acquired a diverse skill set ranging from brand management to advertising strategy, setting the foundation for my future roles within the NFL.🤝 Cross-Functional Collaboration: Worked closely with multiple teams to contribute to key projects, gaining a holistic understanding of the NFL's marketing ecosystem.📊 Project Contributions: Actively participated in various projects in each department, applying my growing expertise to contribute to the league's marketing and branding initiatives.🌱 Career Growth: The rotation program served as a springboard for my career at the NFL, leading to subsequent roles as Brand Manager and Brand Director where I could apply the diverse skills and insights gained.

The American Legacy Foundation (THE TRUTH / THETRUTH.com)