Clients: Layla Sleep, Akosee, Gifts Less Ordinary, and Lovingly Signed)• Analyzed and optimized social media data from Twitter, Facebook, Instagram, and Pinterest across four brands• Created presentation decks to monitor weekly performance• Directly communicated with clients on a weekly basis to keep quality control for campaigns across all social platforms• Strategized to hit target KPI: ROAS

Client: Sony Electronics • Communicated directly with clients and vendors for B2C purposes on a day-to-day basis for seven social campaigns through various social media platforms across three Sony business units• Managed approximately $10 million through performance media • Executed budgeting details and negotiations in tandem to punch above set benchmarks• Constructed data-driven tactical slides, reporting holistic and granular insights to clients• Spearheaded and collaborated with all departments to theorize and test alternative approaches• Executed A/B Split Tests to better understand creative content resonation

Client: Disney • Delivered and vetted content to instill Branding across three Disney verticals• Analyzed search and social data for weekly reporting, providing insights and recommendations• Assisted in budgeting and social tactics with $10 million per campaign to keep billing intact

• Facilitated classroom discourse and lectured classrooms of fifteen high school students• Composed thorough and thought-provoking lesson plans regarding AP (Advanced Placement) European History, AP English Literature and Language, PSAT, and SAT• Answered company emails and telephone calls to administer and retain clients

• Reanimated Korean-American media company centralized on K-Pop by spotlighting social and political issues in Korean-American culture on the Mezzanine Django framework• Assisted company founders in organizing a pop-up store with Lotte, the largest confectionery conglomerate in South Korea• Enticed 21,000 viewers on FaceBook about the MV Sewol Ferry tragedy• Published four OP-EDs while creating five video new pieces per day• Collaborated with digital production team to create original content, attracting and warranting thousands of viewers every video via Koogle’s platform

• Published fifteen 900 word articles pertaining to the National Basketball Association• Researched APBRmetrics (Association for Professional Basketball Research) and applied sabermetrics to expand NBA analytics• Collaborated on a day-to-day basis with the Editor-in-Chief, Valerie Morales, to ensure quality content, structure, and growth

• Contributed weekly online articles in sports, entertainment, politics, and Berkeley culture• Assisted Editors-in-Chief and copywriters with editing feature articles for print magazine and acquiring information via survey on campus• Co-organized monthly archives on Wordpress with colleagues to assemble an aesthetically pleasing website

• Conducted and lectured three Honors English 101 courses part-time• Established weekly office hours to confer with students and strengthen their writing and analytical skills• Stimulated energetic discussions in regards to current events and literature

• Facilitated study groups and instructed advance studying techniques for 35 students• Documented contracts and answered telephone calls to administer new clients