Championing user centered purpose and experience. Leading design innovation for Specialty brands including Hidden Valley Ranch, Kingsford, and Glad. Co-creating new innovation mapping methodologies to de-risk innovation. Influencing and enabling creative co-conspirators within the company to build and learn faster.

Design thinking, research, frameworks, and concept iterations in our cleaning and specialty businesses. Led human centered design methodology with cross functional innovation teams. Managed external creative and strategic agencies relationships so that they were set for success. Generated and championed Secret Sauce concept for Hidden Valley Ranch as a pivot into emerging condiments. Delivered foundational learning to leadership for disinfection platforms. Developed new industrial… Show more Design thinking, research, frameworks, and concept iterations in our cleaning and specialty businesses. Led human centered design methodology with cross functional innovation teams. Managed external creative and strategic agencies relationships so that they were set for success. Generated and championed Secret Sauce concept for Hidden Valley Ranch as a pivot into emerging condiments. Delivered foundational learning to leadership for disinfection platforms. Developed new industrial design form for our recently launched mist bottle. Show less

Key activities included client co-creation workshops, trends research, and delivering and presenting strategy presentations in smart packaging and connected technologies. Contributed and led industrial projects design in medical, technology, and consumer packaged goods categories.