BIO - Facebook, Disney, Sony Pictures Television, Sony PlayStationDNA - Revenue Builder | Team Leader | Deal Maker | Strategic Doer | Digital NativeReaching Unicorn status this year as the highest valued media tech company worldwide, Amagi drove a $95M funding round in March 2022 delivering 108% YoY revenue growth. At Amagi, James is the General Manager for Amagi's global ads sales & programmatic advertising business driving one of the largest CTV marketplaces in the world on 1,000's of free ad supported streaming TV channels in over 40 counties. Prior to joining Amagi, James lead the Entertainment category at Meta (Facebook & Instagram) managing a multi-billion dollar ad business focused on helping global studio's & streaming TV services grow and reach their customers in new and innovative ways. He lead purpose-built teams that focused on driving growth conversations with streaming TV services, film studios and traditional TV networks.Prior to joining Meta, James served 6 years as SVP of Digital Advertising Sales for Sony Pictures Television and PlayStation, where he built their OTT / video ad sales & branded content businesses and funded Emmy nominated Original content for shows like Comedians in Cars Getting Coffee and SuperMansion. James' teams also created the custom, native advertising business on Sony PlayStation and PlayStation VR. Overall revenue responsibility(all verticals) and digital/OTT advertising leadership for Sony Crackle, Sony PlayStation, PlayStation Vue, Pluto Tv and Funimation streaming TV services.Before Sony, James spent 5 years as VP of National Ad Sales for Disney overseeing revenue across a network of 30 digital assets including OTT / video, social, display and mobile games. A board member of the IAB, James has launched successful media businesses in Japan and Europe and has held global sales positions at Sony and Softbank Japan.