James Morrison Email & Phone Number

Albany, New York Area

I am proud to lead a wonderfully talented team of 20+ creative professionals to deliver on all internal and external communications needs for a statewide labor union representing nearly 700,000 education and healthcare professionals. Our department serves as an in-house agency, developing and executing strategic communication plans, multi-channel campaigns and providing creative design services. Under my leadership, we have accelerated the organization’s transition to a digital-focused approach and delivered results on dozens of public relations and advocacy campaigns.Serves as an integral member of the executive leadership team to develop communications and activism strategies that support organizational goalsLeads as the strategic and creative director for many multi-channel marketing and public relations campaigns Drives the strategy and content creation for all digital and social media platforms, ensuring effective audience engagement and message consistencyOversees press and media relations strategy and operations, fostering positive media coverage and enhancing organizational visibilityDirects the production of a bimonthly print publication with a circulation of 550,000, maintaining high standards of content quality and introducing new featuresCollaborates with stakeholders to plan and execute large-scale eventsSources and manages relationships with external contractors and agencies to support communication effortsLeads development of organizational messaging platform, including member communications, political and issues messaging, and talking points for leadershipWorks with other departments to conduct surveys, polls and audience research to improve messaging and communications targetingDesigns and facilitates educational programs and workshops to enhance communication skills and knowledge within the organization

Albany, New York Area

Managed team of digital communications professionals and trained team members on digital marketing design and best practicesLed on creative, strategy, messaging and design of multi-channel campaignsLaunched full-scale targeted digital advertising program including display, video, search, social, including analytics and conversion tracking systemsDeveloped and launched virtual events, livestreaming and webinar programs, and trained staff on how to properly conduct these events Developed and deployed digital advocacy and organizing tools and campaignsEstablished standards for photo and video to be used on digital platformsLead on website design and development projects for campaignsDesigned and implemented new statewide, regional and demographic-targeted email marketing programs with open rates as high as 60%Grew engagement across digital channels by more than 35% year-over-yearCoordinated with IT and other stakeholders to design and implement enterprise-level programs, such as online member enrollment and CRM platforms

Troy, Ny

At id29, we combined small-agency client focus with large-agency capabilities to offer a full suite of strategic branding, marketing, digital and design services. We serviced a diverse client base from startups to multinational corporations, spanning industries from outdoor and sporting goods to higher education, healthcare and biotech. As the Account Director, I was a strategic partner with our clients on all their long-term projects and day-to-day needs. I also oversaw our design staff and worked closely with them on developing and implementing creative for multi-channel campaigns.Created and directed client brand strategies, marketing plans, content and media strategies, and all associated deliverablesWorked with clients to plan and execute brand and product launches, events and other major branding initiativesPlanned and directed creative executions such as photography, video production, website design/development, print collateral, digital campaigns and eventsWrote long- and short-form creative and expository copyDesigned and planned website UX strategy, UI design, and contentProvided strategic oversight on large-scale infrastructure projects such as ERP and CRM platform development, e-commerce buildouts and brand rollouts

Boston, Ma

Originally an art project, Embrocation Cycling Journal quickly grew into a successful business, pioneering the integration of original content with specialty product sales. Functioning as both a premium magazine and a boutique retailer, we offered a mix of high-quality digital and print content alongside exclusive, branded items in our store. This innovative approach helped transform Embrocation into a lifestyle brand with a loyal following. Created and managed content for both print and online magazines and storeDirected strategy and creative for media, written content and social mediaWrote and edited editorial and product copyOversaw production scheduling, content creation, and design processes for digital and print publicationsDesigned, built, and managed website with editorial content and e-commerce salesManaged all business operations, including retail strategy and execution

Saratoga Springs, Ny

Founded in 1972, Serotta Competition Bicycles was an early American maker of racing bikes. By the time I joined in 2004, it had become a leading brand in high-quality custom bicycles and technology. My role involved creating support materials for our internal sales team and retail partners. I also traveled extensively to train and open new retailers.Collaborated with internal and external teams on product launch strategies and to create all needed sales enablement materialsWrote copy for product/tech catalogs, websites and ad campaignsConducted trainings and clinics for retail partners and consumersArt-directed photo shoots and marketing materials

Bachelor Of Arts, Philosophy

Education record