Chief Executive Officer
CurrentEstablished in 2011, Web Marketing ROI is Australia's most technically sophisticated data-driven experimentation and conversion optimisation agency.Working with leading Marketing Technology and Experimentation vendors (Optimizely, Tealium, Adobe), we help enterprise brands in USA, United Kingdom, Australia and Hong Kong to create digital transformation and measurable returns by validated customer centricity, reducing wastage in your marketing/product development life cycle ('lean') and by tailoring your messaging to your key segments ('personalisation'). Often, we also help our clients to make sure their newly purchased technology stacks play nicely with everything else.Experimentation and A/B testing to us is about having a framework and safety net for taking calculated and brave risks (innovation) in your customer acquisition and product development, while reducing waste (typically in the form of development hours building features your users don't care about). Enabling your customers to vote with their wallets and clicks (measured to statistical significance) is a simple, but radically powerful concept.