Kenny Gregory is a Malaysian born Australian citizen having started his career spending six years in the Australian Army as a vehicle mechanic. In my time with the Australian army, I learned about the importance of systems, leadership and management. I'm fascinated by digital world we live in, and understanding what makes human beings psychologically do the things they do. In my past roles, I gained a deep appreciation and understanding for the principles behind sales and marketing.Leveraging my natural fascination for visual communication, I'm currently setting upon the journey of mastering the art of experimentation, conversion rate optimisation and A/B testing at Web Marketing ROI. We all interact with the web in a visual and subconscious manner and human behaviour is more predictable than we sometimes think - data is more important than opinions.Over the next 5 years, I aspire to master the art of E-Commerce, Conversion Rate Optimisation and A/B Testing and share what I learn what I learn along the way (in what is a fascinating and complex emerging market).