• Develop and enhance messaging platforms, web browser notifications, and new email products.• Supported 37 newsletter products, including testing, proofreading, and creating experiences.• Contributed to building Alerts Hub, an internal messaging tool to replace a legacy product. • Owned Web Push notifications, creating feature roadmap, launching tests, increasing users by 900%.• Launched “Follow” new email product to send automated emails based on user-selected topics.• Introduced an email list cleaning process, automating elimination of suspicious signups.• Launched time zone segmentation product feature, increasing opens by 2%.• Gathered and documented requirements and user stories and wrote release notes.• Served as Scrum Master, guiding Scrum ceremonies, including standup and retros.• Worked with cross-functional teams to drive product roadmap and delivery.• Analyzed KPIs such as opens, clicks, # of subscribers, ad revenue, and unsubscribes to assess newsletter product performance

• Launched email marketing program across 80 TV stations, growing from 200K to 1.8M subscribers in 6 months and going from $0 to $20K in monthly revenues.• Gathered program requirements and collaborated with vendor to drive Salesforce migration.• Prepared launch of 23 regional sports networks in email marketing program.• Drove email marketing training for 30+ TV stations and properties to create new email products.• Owned and led all email processes, increasing subscribers by 30% in 5 months.• Monitored KPIs and metrics, including opens, click-through rate, unsubscribes, new opt-ins, referrals, and programmatic revenue.

• Directed launch of 3 new audio software products.• Developed and managed all marketing campaigns, increasing subscribers by 10%.• Collaborated with CEO and teams to create marketing content for YouTube, IG, FB, and ads.• Wrote copy for ads, product descriptions, and emails to increase engagement.

• Developed and managed marketing campaigns across Twitter, Facebook, YouTube, and Reddit.• Created content for public relations, press releases, and blogs, reviewing KPIs.• Collaborated with electronic engineers to produce 30+ videos to demonstrate product features.• Developed and produced newsletter product, generating over $10K in sales.• Increased overall site traffic by 28% and blog traffic by 136% from June 2016 to June 2017.

• Spearheaded quality programs and oversaw social media compliance to protect MailChimp from potential abuses such as spam and terms violations and ensure a positive customer experience.