James Toler Email and Phone Number
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I am a marketing and advertising executive who enjoys developing marketing strategies with creative approaches that lead to successful results. My diverse background includes leadership positions within the Retail, Restaurant, Media, Advertising Agency and Grocery industries. This broad experience has strengthened my innovation and out of the box approach to marketing, as well as made me an ideal agent of change. I enjoy working within teams and developing strong relationships.Specialties: Brand Strategy, Product and Brand Positioning, New Product Launches, Research/Analytics, Media Planning and Placement, Lead Generation.
Filutowski Eye Institute
View- Website:
- filutowskieye.com
- Employees:
- 33
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Director Of Sales And MarketingFilutowski Eye Institute Feb 2020 - Present
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Director Of Client Marketing, Emerging CategoriesValassis Mar 2012 - Nov 2019Orlando, Florida AreaDevelop and execute key client/prospect marketing strategies that reflect a detailed understanding of client needs, focusing on targeting and promotional solutions that maximizes the client’s sales growth and ROI through profitable revenue utilizing multiple Valassis products and services. Direct local SWOT analysis to determine region’s marketing opportunities vis-à-vis the competition, market direction, category penetration, pricing, promotion and advertising strategies and tactics. Partner with RVP Sales, direct the profiling of region’s top twenty clients and develop account specific marketing plans to retain and grow our most valuable clients.Partner seamlessly with national marketing efforts to ensure national marketing programs and tools are relevant, effective and clearly aligned with regional needs. Demonstrating and reinforcing to Sales how to leverage and present the various market research studies, prospecting/targeting tools and all other available resources to attract, retain and grow profitable clients. Assisting Sales in formal presentations to active and prospective key clients where needed. -
Director Of Shopper MarketingFlorida Department Of Citrus Apr 2011 - Mar 2012Developed and implemented all marketing promotions for U.S. retailers. Directed the strategic positioning of shopper marketing programming for the FDOC. Responsible for guiding all merchandising efforts both fresh channel and juice channel products. Negotiated all partner-based promotions with consumer packaged goods brands. Led agency on all shopper marketing efforts for the FDOC. Sold marketing programs to category directors and marketing teams at retail. Managed annual marketing budget and calendar. Responsible for monthly presentations to board of commissioners on budgeting, planning and results. • Successfully developed and launched the FDOC shopper marketing department. Sold in 28 marketing programs to major retailers across the U.S. including Wal-Mart, Safeway, Kroger, Supervalu, Ahold, and Food Lion. -
Senior Manager, Promotional Analytics And InsightsSupervalu Oct 2009 - Apr 2011Led weekly sales and strategy meetings to determine go-to-market initiatives. Responsible for the integration of all weekly timelines including item input, financial forecasts and ad production across all Marketing, Merchandising and banner stakeholders. Ensure alignment and manage the communication of the weekly Marketing and Merchandising integrated plan. Led the contextual review and quality control of advertising content relative to the sales plan. Managed the relationships and communication of information across Enterprise Marketing, Enterprise Merchandising and Banners to ensure seamless integration and execution of both local national programs and marketing vehicles serving as the primary point of contact. Established and maintained communication to effectively represent the marketing group and the enterprise with the Banners and other functional areas on the weekly plan details and event calendar. Partnered with key stakeholders in Merchandising and at Banner level to develop Period and Trimester marketing initiatives for both short and long term marketing objectives. -
Head Of MarketingLifestyle Family Fitness Jun 2008 - Jun 2009Developed and supervised the annual marketing and media plans for company locations. Spearheaded and directed the annual marketing and advertising calendar. Recommended corporate sales programs and identified new marketing opportunities. Provided direction for external media, creative and public relation agencies. Conducted monthly presentations to the Board of Directors on program results, forecasts and trends. -
Director Of MarketingSweetbay Supermarket Jun 2004 - Jun 2008Led key strategic decisions for Brand Positioning and Market Strategy. Delivered brand strategy, including core positioning messaging, communication platform and brand guidelines. Conducted new product and private label launches and ensured the implementation of sustaining campaigns. Key member of the Delhaize USA Private Label Committee. Developed and directed the annual marketing budget and three year forecasting process. Directed key external agencies, including Creative, Media, Public Relations and Hispanic. Defined and supervised media strategy including timing, investment levels, scope and composition of media mix by audience, segment and channel. Spearheaded the consumer research process on positioning, pricing and overall consumer dynamics. Interpreted results and presented recommendations to executive team. Led weekly sales and strategy meetings with cross functional merchandising and retail ops teams to determine the weekly, “go-to-market” strategy for the circular and media, quarterly promotions, competitive blunting programs, and pricing campaigns. -
Director Of Marketing, East DivisionTen United 2001 - 2004Developed and supervised the annual marketing and media plans for the Perkins Eastern Division, 255 locations in 17 states, 40 DMAs. Directed account service team of 7 individuals, responsible for developing and executing media, local store marketing, creative services, and evaluating new marketing opportunities. Developed and managed the annual marketing budget. Conducted presentations to key account executives on program performance, market data and new marketing recommendations. -
Regional Marketing ManagerPearle Vision 1998 - 2000
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Regional Marketing ManagerCheckers Drive In Restaurants 1996 - 1998
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Marketing DirectorSubway (Dipasqua Enterprises) 1992 - 1996
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Field Marketing ManagerPizza Hut Aug 1987 - Feb 1992
James Toler Skills
James Toler Education Details
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Advertising
Frequently Asked Questions about James Toler
What company does James Toler work for?
James Toler works for Filutowski Eye Institute
What is James Toler's role at the current company?
James Toler's current role is Director of Sales and Marketing at The Filutowski Eye Institute.
What is James Toler's email address?
James Toler's email address is to****@****sis.com
What is James Toler's direct phone number?
James Toler's direct phone number is +181362*****
What schools did James Toler attend?
James Toler attended University Of Central Florida.
What are some of James Toler's interests?
James Toler has interest in Politics, Animal Welfare, Social Services, Arts And Culture.
What skills is James Toler known for?
James Toler has skills like Integrated Marketing, Marketing Strategy, Advertising, Marketing, Marketing Management, Competitive Analysis, Strategy, Retail, Strategic Planning, Leadership, Market Planning, Direct Marketing.
Who are James Toler's colleagues?
James Toler's colleagues are Ayanna Fernandez, Diana Glauch, Shaihanne Singh Agnp, Maxine Thompson, Margi Lee, Siripong Rojanasthien, Christine Amber Tremain.
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