James A. Tribue Iii Email & Phone Number

Schaumburg, Illinois, Us

Executive leader focused on building Keypath’s future business through the execution of the company’s Product Development and Growth strategies in the Americas and Europe. Member of Executive Leadership team and architect of all aspects of Keypath’s product vision, owning the processes and systems that achieve long-term product growth goals and drive optimal product health and sustained performance. Product Strategy- Oversee creation and execution of comprehensive product vision that expands Keypath’s product offering to meet company’s long-term strategic and financial goals- Built world-class product engine that efficiently shepherds new opportunities through product lifecycle, identifying, validating and developing market-driven, high-demand product offerings that create significant social and financial impact- Deploy integrated messaging, marketing and sales strategies that clearly position Keypath as partner of choice within North America and Europe geographiesOrganizational Preparedness- Facilitate collaboration between Product, Business Development and Operations teams to achieve yearly vintage acquisition and composition goals- Ensure successful onboarding of new products by leading launch staging and strategy-building, internal team training and systems and process implementationOptimized Impact - Build and manage analytics infrastructure needed continually measure and maximize product performance impact, and improve future performance modeling and forecasting- Ensure optimization of product offerings through best practices, consistency, information sharing and rollout of enhancement opportunities across each product portfolio

London, Gb

Member of senior leadership team charged with guiding major strategic initiatives in marketing, new program development and organizational partnerships. Provided executive-level ownership of new partner launch performance, ensuring the seamless integration of all new partnerships into the company’s portfolio and preparing them to meet their full operational and financial potential. Managed annual launch investment budget. Defined the go-to-market strategy for over 50 new programs, aligning creative execution, operational marketing, digital media strategies and sales to deliver immediate business results and set the stage for sustained growth for all new partnerships. Key contributor to securing new business, partnering with Business Development to shape deal design and financials while crafting storytelling, organizational value proposition, messaging and presentation strategies for leading educational brands. Managed department of 19 highly-skilled marketing experts (4 Directors, 6 Associate Directors and 9 Managers).Management and Leadership Contributions:• Orchestrated creation of New Program Development department, merging Program Strategy and Institutional Development• Provided vision for and oversaw development and successful implementation of global organizational partnerships initiative• Guided Pearson’s first successful international partnership, launching relationship with Monash University in Australia• Key member of Executive Investment Sub-Committee (EIC), the internal body that vets and approves all new partnership deals• Creator and driver behind the visionary BrandDNA process for new program launches and re-launchesOther Positions Held at Pearson:• Director of Marketing, Program Strategy [2011 - 2013]• Associate Director of Marketing, New Program Launches [2009 - 2011]• Marketing Manager [2008 - 2009]

Developed marketing plans and brand building strategies, including spend and budget recommendations, to drive sales results and brand awareness for client accounts. Increased client market share and revenue growth within core and new customer bases, through improved customer acquisition and retention initiatives. Managed all phases of projects, coordinated website and marketing collateral development and ensured seamless implementation. Handled all aspects of client relationships for 20 accounts representing $150K in annual billings.

Us

Responsible for the launch and field marketing of the AOL Internet Yellow Pages (iYP) product. Managed a highly motivated team of Account Executives. Developed consultative sales message to effectively position the product based on business needs; Held full P&L management responsibilities; forecasting annual expenditures and sales revenues to ensure project profitability. Partnered with product development team to increase product visibility, value proposition and led successful integration into all AOL user platforms.

Westlake, Texas, Us

Managed a team of 12 FINRA Series 7-licensed Investment Consultants within the Active Trader/Affluent segment of the financial services industry. Developed a highly successful team that consistently performed in the top 10% of our customer segment; Recognized for expertise in market mechanics, trading strategies and risk while assuming project management responsibilities for high profile corporate projects. Inspired individual and team performance through coaching, developmental goal setting, training and incentives.