James Walters Email & Phone Number

Auckland, New Zealand

Auckland, New Zealand

• Worked with a wide number of companies across several industries since my return to New Zealand:
• Delivered articles for Westpac Australia, seeing a 27% and 58% rise in engagement in two alone
• Shaped Kiwibank’s Welcome eDMs and end-of-year Business Newsletter
• Wrote Toyota NZ’s new hybrid and electric vehicle landing pages during website revamp
• Developed landing pages, eBooks, blogs and other marketing material for Triskele Labs
• Worked with Glow Feed to enhance their Social Responsibility landing page

Auckland, New Zealand

• Created and ran my own business for three years, scaling back after being recruited by Metro Bank
• Secured 6-month contract with Hogarth Worldwide after working on Trade Barometer Autumn 2019
• Worked with SEO specialists Optus Digital, including a London Business Matters article
• Ghost-wrote for The FinTech Times on an ad-hoc basis for a number of topics
• Wrote Currencies Direct‘s website copy and email campaign (avg. open rate 32.36%, CTR 2.02%)
• Created i-DEALCORP.COM’s tone of voice, intro video, website copy, emails and articles

Auckland, New Zealand

As Pie Funds Senior Writer and Editor, I help support the business in providing clear, concise communication to clients and potential investors.

Auckland, New Zealand

* Wrote copy for category descriptions, including keywords and links to other categories in an 'infintie loop' * Brainstormed ideas for new brand names and product names, supplying options and refining them with feedback* Wrote copy for labels and initiatives

London, United Kingdom

I joined the bank-backed start-up Asto to help them create and implement their tone of voice across the brand, as well as writing all collateral across their website, all their comms including emails, SMS messages, push notifications, in-app journeys, App Store pages & release notes, PPC & search ads, and video scripts. As well as work on the copy, I.

London, United Kingdom

• Updated Metro Bank’s tone of voice, wrote guidelines and created educational workshops
• Developed ideas for anti-fraud, Current Account Online, GDPR, T&Cs update and Insights campaigns
• Wrote all letters, emails, SMS messages, mortgage comms, interstitial messages, etc for bank
• Rewrote Business banking pages to support BCR campaign, helping secure £120m in funding

London, United Kingdom

Providing content for SmartTrade App's blog.

London, United Kingdom

Created editorial pieces for Optus Digital – published in London Business Matters magazine – which increased Optus’s reach and generated new business. Because of this new business, Optus brought me on-board to write web copy as a third-party contractor for their clients.

London, United Kingdom

Shaped the copy for the updated Currencies Direct ‘s website, ensuring the copy clearly and concisely described Currencies Direct’s services while following their established tone-of-voice. Additionally, crafted the copy for their updated Money Transfer App, created emails to be sent out to Currencies Direct’s lists with and average open rate of 32.36% and.

London

Shaped the tone of voice, wrote the script for the introduction video, and wrote copy for all web pages, emails and articles for i-DEALCORP.COM website and LinkedIn. Shaped social media posts and promotions (Averages per month: impressions 24.2k, 18% increase in followers, 2.3% engagement rate) and crafted the tone-of-voice document for the company.

London

Provided blog articles to ingenie insurance, a leading insurance company for young drivers. The articles were conversational and informative, with an average of 601 page views and average time on page of 3:08 minutes.

Estonia

Edited the script for Brightspark’s application video into the European Business Awards, creating an accessible video for English speakers and ensuring its language was clear for those who spoke English as a second language.

Waterloo, London

While working for Agora Health (with multiple sub-brands and an affiliate of one of the biggest publishers) I created promotions, lift notes/endos and adverts across email campaigns and websites. Average Open Rate of 18.51%, CTR of 13.8% and CR of 2.42%Pretty good for the 'direct mail' industry.

Working for The Restaurant Group, I provided copy for their 2015 Christmas campaign, wrote their menu descriptions, created a template for their recruitment of staff at restaurants, and proofread training manuals to ensure correct spelling, grammar, and sentence flow.

London, United Kingdom

As a News Editor I would write news stories based of the contributions supplied by users (UGC) of the Newzulu app and site. I would verify the media, research the story, and write clear and concise copy for the stories. By analysing social media engagement, I created a strategy to boost our followers, achieving a near 3-5% growth per week in followers and.

London, United Kingdom

At CRATE Brewery I was in charge of the website, ensuring consistent tone-of-voice across all pages and the brand as a whole. I achieved a 36% increase in Twitter followers, a 40% increase in Facebook page likes and an 84% increase in Instagram followers from 2014 to 2015 by analysing engagement and tailoring posts to suit our audience.I also created all.

London, United Kingdom

Researched for several productions in the development stage at betty, sourcing talent for the shows and finding background information.

London, United Kingdom

• Used ENPS, Viz Graphics and Kahuna Vision Switcher/ touch panel operating systems.
• Comparing ENPS to show rundowns while in gallery. Communicating discrepancies to director or producer.

London, United Kingdom

• Directing and vision switching all CNBC shows (Capital Connection, Squawk Box Europe, World Exchange, Strictly Money, and Closing Bell).
• Extensive knowledge of the Sony MVS8000G desk, Radamac robotic camera touch-screen system, Deko Graphics and Chyron Graphics.
• Directing up to eight talking-head interviews live in a studio six camera environment and incorporating outside broadcast presenters and talent.
• Co-ordinating global shows with studio presenters in London, New York and Singapore, as well as talent in all major financial hubs in Europe, Asia, the Pacific and North America.
• Simultaneously directing, switching, timing, and operating six robotic cameras while co-ordinating the production and gallery team.

Sky Sports News

Freelance gallery director at Sky Sports News. Scripted within iNews and directed in fully manned gallery.

Auckland, New Zealand

• Freelance writer/reviewer for TVNZ website, focusing on festivals and music reviews. Conducted interviews and photo shoots at major festivals.

Auckland, New Zealand

• Extensive Director’s Assistant experience, scripting bulletins in iNews, playing clips with Columbus Playout, timing all major studio productions and assisting director.

Auckland, New Zealand

• Helped set up hourly News Channel TVNZ7 News Now, establishing operating procedures, building macro’s on vision mixer, and gaining extensive knowledge on all operating systems within our gallery.
• Confident and concise director, able to identify team strengths and assign tasks appropriately.
• In-depth understanding of the terms used in news and television production.
• Extensive knowledge of the digital operating system Ross Overdrive, computer operating system Ross Synergy 2, Ross vision mixer, and Ross Overdrive Plug-in.
• Extensive knowledge of Avid iNews. Built all iNews and Deko templates employed by TVNZ News covering three studio productions.
• Extensive knowledge and experience with non-linear editing systems; Qantel, Avid, Final Cut Pro. Used Qantel on daily basis editing tracks, reader voice-overs, and graphic clips.

Auckland, New Zealand

• News Editing and Camera internship introduction to Qantel editing systems and camera operating, both studio and field. Within a week of internship, editing independently in suites unsupervised with journalists, and.

French For Beginners

Night classes at City University to learn basic French.

Bachelor Of Communications Studies, Television Production And Management