James Werb Email & Phone Number

Exeter, Gb

Okehampton, England, United Kingdom

Okehampton

I currently hold a senior management position where I have developed the marketing strategy from scratch and implemented this with collective buy-in from my colleagues to create a cohesive brand and delivered a substantial improvement in results. My work has included designing and building a new website, creating all marketing materials, managing the social media strategy and implementation including online advertising, as well as developing email marketing campaigns and regular blog content. This has resulted in a web traffic increase of 127%, growing email subscribers from 8 to 500 per year and increasing enquiries by 75%. I have also worked directly with over sixty SME’s, supporting business owners with their marketing strategy and implementation as well as delivering numerous educational training seminars on digital marketing strategies.

Newton Abbot

Working with the Managing Director to develop and implement a company plan to push product and services, working with all departments for its execution.Managing the end to end delivery of marketing projects from strategic planning to tactical activities.Co-ordinating and updating the company’s website; leading the execution of varied online marketing activities that incorporate SEO, targeted email strategies and building on the company profile through social media platforms.Overseeing the production and design of marketing materials and sales literature.Copywriting for editorials, social media, press releases and marketing literature.Conducting market research in order to identify market requirements for current and future products and services.Planning, managing and attending exhibitions including the co-ordination of all activities.Providing regular updates to the MD on the effectiveness of strategies and campaigns.

Newton Abbott

Responsible for budget setting, researching, planning and delivering all marketing activity for the national Aid Call brand including the provision of campaign support for the in-house telesales team.Duties:Budget setting and control, including measurement and return on investment for reporting in to the marketing manager.Managing media activity in line with overall strategic objectives, including negotiating rates and identifying new opportunities for future activity.Developing existing and new marketing campaigns, materials and product literature both in-house and with external suppliers.Improving the design and performance of the website including implementing SEO and PPC campaigns as well as the management of all social media communication.Using Google Analytics to analyse and report on website and online campaign performance.Planning and co-ordinating all aspects of event management for national and regional exhibitions.Managing daily activities with PR, press, web and marketing communications agencies.Reporting on all marketing activity and undertaking post campaign analysis with recommendations for future activities.Developing complex spreadsheet quoting tools for the office and field sales team using advanced macro programming skills.Implementing and managing a full Sage CRM system.

Ashburton

Duties:Developing the B2C website, increasing direct sales over 400% within one year.Managing the complete rebranding of all marketing material and advising on strategy for the implementation of the new brand so as to minimise risk while growing sales. Conducting extensive competitor analysis including the compilation of a successful monopolies commission report.Designing and implementing an internal company newsletter.Presenting to senior management on upcoming marketing activities and past campaign results as well as developing full marketing reports for the marketing manager and the board of directors.Liaising on a day-to-day basis with external web developers, PR and marketing agencies, plus internal brand and legal departments.Managing and updating the Navision CRM database for use by the internal telesales team and for conducting marketing mailings and reports.

Level 6 Cim Professional Qualification - Managing Marketing, C

Level 6 Cim Professional Qualification - Marketing Planning Process, B

Diploma Of Higher Education, Law