Dedicated PPC professional with 12 years experience working agency and client side. Heavy focus in the commercial insurance industry using a data driven approach for success in search based campaigns. Key skills include:Financial modelling creation and execution, including budgeting/forecasting working with MD’s/FD’s on long term commercial growth. The cornerstone of any account is scalability, robustness in the market and ultimately ROI. Significant experience in designing financial models for commercial insurance products for long term profitability and ROI in subsequent renewal/retention periods. Experience preparing for successful business acquisition, providing in depth reports, analytics and growth financial modelling scenarios.Advanced Google Ads and Microsoft Ads knowledge and operation skill. Focus on building large search based accounts with a high degree of segmentation and scalability in line with growth expectations. Includes advanced knowledge of search platform editor tools.Significant experience in using MS Excel for data driven campaign creation and analysis. Also, significant Google Analytics and tracking solution experience. Experience managing migrations from various analytics/tag manager iterations. I'm a huge advocate of collaboration with other departments. In particularly working with key stakeholders/colleagues in sales, to understand the customer/audience/appetite that drives income. Ultimately, helping sales departments achieve targets by collaboration ensures a healthier PPC strategy and a happier business. Experience running remarketing, display and paid social campaigns across a variety of platforms. Mainly for branding and short term marketing campaigns. Significant Google Analytics experience and advanced use.Experience in CMS management for scaling PPC efforts without a large dependency on IT resources. Easy going, logical, with an open and approachable attitude to work. An advocate for promoting mental health wellbeing. Enjoy time with friends and family, the gym, woodworking and playing a few instruments in my spare time.