James Rich Email & Phone Number

Utah, United States

Utah

Working with seniors in the Advertising program to teach Advanced Research Methodologies. Helping them to understand the realities of business decision making and taking a practical approach to teaching market research and marketing skills.

Y2 is a full service Market Research firm that delivers superior value and impact to our clients through our obsession with the details. I partnered with our clients to deliver executive ready insights that balance timing, budget, and methodological tradeoffs, while never sacrificing rigor. I lead multiple teams of analysts and loved helping them grow.

Utah

I joined Reveal Why as a startup to help grow their business and better connect the product with their customers. Reveal Why had a unique process of using artificial intelligence to better process unstructured data, and allow for better categorical assignment leading to more effective modeling and analysis. I led efforts to activate unstructured data.

Menlo Park

Part of the Marketing, Policy and Corporate Communications teams and worked to help shape the direction of Facebook and improve the way we communicate with people and stakeholders around the world. Helping better understand over 2 billion users globally as well as key Government and Media stakeholder attitudes to drive impactful, clear communication across.

Bentonville, AR

I have been able to make it easier for America to have more, higher quality, fresh food in their lives, help Walmart change how they did business, and better communicate to their customers. My role was to bring the voice of the customer into the strategy of Walmart's Food and Fresh teams. I partnered with Merchandising, Marketing, Operations, and.

Bentonville, AR

Walmart is the biggest food retailer in the United States. I partnered with the Marketing, Merchandising, Operations, and Omnichannel teams to help better understand our customers and lay the foundations for Walmart's turnaround in Food and Fresh departments.-Helped drive over $2 billion in growth in Fresh Departments.-Informed Walmart's current strategy.

Vienna, VA

Helped found the insights team at Navy Federal. In building an insights team I had to be a jack of all trades, but I was proud of developing strategic relationships across the organization from SVP’s to front line employees where the customer became the focus. Using tools like the Brand Tracker, eye tracking, ethnography, A&U studies, and traditional.

Washington D.C. Metro Area

Now Maslansky and Partners, we worked with clients such as Microsoft, Bank of America, the Nuclear Energy Institute, and Starbucks, to help leaders to be understood by their customers, clients and stakeholders.As Director of Qualitative Services I was responsible not only for logistics and recruiting regarding focus groups but also for conducting focus.

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, Communications Emphasis In Advertising

Activities and Societies: Phi Kappa Phi, BYU Men's Choir, Ad Club, AAF

Education record