James Rich Email & Phone Number

Utah, United States

Utah

Working with seniors in the Advertising program to teach Advanced Research Methodologies. Helping them to understand the realities of business decision making and taking a practical approach to teaching market research and marketing skills.

Y2 is a full service Market Research firm that delivers superior value and impact to our clients through our obsession with the details. I partnered with our clients to deliver executive ready insights that balance timing, budget, and methodological tradeoffs, while never sacrificing rigor. I lead multiple teams of analysts and loved helping them grow their skills to improve their careers and develop a new generation of insights leaders.

Utah

I joined Reveal Why as a startup to help grow their business and better connect the product with their customers. Reveal Why had a unique process of using artificial intelligence to better process unstructured data, and allow for better categorical assignment leading to more effective modeling and analysis. I led efforts to activate unstructured data findings with our customers at a C-suite level to develop marketing and communications strategy, product development, and customer experience efforts based on better understanding of their customers. I led teams to help improve product, and loved helping analysts grow, pursue their passions, and make them more effective in the workplace and their careers.

Menlo Park

Part of the Marketing, Policy and Corporate Communications teams and worked to help shape the direction of Facebook and improve the way we communicate with people and stakeholders around the world. Helping better understand over 2 billion users globally as well as key Government and Media stakeholder attitudes to drive impactful, clear communication across channels. Using traditional market research tools, unstructured data programs and analytics, I worked to unite executive strategy, improve crisis communications, and help help Facebook more clearly communicate its position and intent across all media channels to help improve perception during the biggest challenges in company history.

Bentonville, Ar

I have been able to make it easier for America to have more, higher quality, fresh food in their lives, help Walmart change how they did business, and better communicate to their customers. My role was to bring the voice of the customer into the strategy of Walmart's Food and Fresh teams. I partnered with Merchandising, Marketing, Operations, and Omnichannel teams to help them better understand their shoppers, over 80% of America. I have chiefly worked to help the Walmart Fresh business grow in-store and through omnichannel efforts by increasing share and customer perception in the last 4 years. Using primary research, analytics, syndicated research with partners like Nielsen and IRI, or a combination of methodologies to get the best answer to achieve my partners business goal. It's exciting, complex, and ever changing.-Driven over $4 Billion in Fresh Growth.-Set customer foundations for the Walmart Omnichannel Food Strategy.-Helped prioritize the spending of billions in improving Fresh Departments and Customer Experience.-Drove innovation, with one patent filed and two more in process.-Partnered with Walmart Marketing to develop dozens of advertising campaigns.

Bentonville, Ar

Walmart is the biggest food retailer in the United States. I partnered with the Marketing, Merchandising, Operations, and Omnichannel teams to help better understand our customers and lay the foundations for Walmart's turnaround in Food and Fresh departments.-Helped drive over $2 billion in growth in Fresh Departments.-Informed Walmart's current strategy on SNAP and WIC programs.-Set foundation of Walmart's Multicultural strategy.-Partnered with Marketing to develop Walmart's Produce and Meat advertising program through customer understanding and concept and strategy development.

Vienna, Va

Helped found the insights team at Navy Federal. In building an insights team I had to be a jack of all trades, but I was proud of developing strategic relationships across the organization from SVP’s to front line employees where the customer became the focus. Using tools like the Brand Tracker, eye tracking, ethnography, A&U studies, and traditional surveys as well as focus groups that I moderated, I was able to help deliver results such as growing membership by over one million members, redesigning and relaunching the Checking Portfolio, designing and launching the Navy Federal Mobile App, and assisting the Marketing team to change the direction of Marketing messages to show Navy Federal understood all of their customers.

Washington D.C. Metro Area

Now Maslansky and Partners, we worked with clients such as Microsoft, Bank of America, the Nuclear Energy Institute, and Starbucks, to help leaders to be understood by their customers, clients and stakeholders.As Director of Qualitative Services I was responsible not only for logistics and recruiting regarding focus groups but also for conducting focus groups, writing and analyzing surveys, writing speeches, exercises, and other materials for testing and writing client reports. I controlled a budget of approximately $2 million.

Master Of Business Administration (Mba), Business Administration And Management, General

Ba, Communications Emphasis In Advertising

Activities and Societies: Phi Kappa Phi, BYU Men's Choir, Ad Club, AAF

Education record