Jami Levin Email & Phone Number

Greater Chicago Area, Il, Us

Brand consultant for CPG companies and startups across varied industries.- Key clients: Proximo Spirits, Wonder Natural Foods, H2OLY, and A Parsi Affair - Industry expertise: Food & Beverage, Retail, Pets, and Health & Wellness- Consulting engagements have included brand management, innovation pipeline development, research & insights, go-to-market strategy, brand strategy & positioning, naming, identity design, brand activation, and partnerships

New York, Us

• Championed brand strategy and innovation for 1440's portfolio of CPG sports nutrition brands including Body Fortress, MET-Rx, and Balance• Led the portfolio & innovation strategy and product pipeline across core protein segments (bars, powders, RTDs, supplements) and white space categories for incremental growth • Oversaw new product development and commercialization through a stage gate process with cross-functional teams including R&D, Insights, Supply Chain, Finance, Sales, and Marketing• Co-led annual brand planning and built retailer omnichannel strategies, presentations, and commercial plans with customer leads across key channels: Mass, Food, C-Store, Club, and eComm• Developed go-to-market strategies and launched new products with 360° marketing plans that leveraged organic social, paid digital, search, influencers, shopper, and in-store tactics to deliver in-market success • Created MET-Rx pipeline focused on core flavor expansion, new pack sizes, and innovative product lines, leading to share gains (+2pts) and explosive growth across retail channels • Led Body Fortress large pack strategy and oversaw launch of new powder innovations that enabled brand expansion into the Club channel

New York, Ny, Us

• Led Healthy Eats portfolio strategy and execution across 6 categories: breakfast, confectionery, sweet baked goods, bars, beverages, and pantry staples• Owned and executed multi-year category pipelines (new products, line extensions, renovations, channel initiatives) with cross-functional teams and suppliers• Developed strategy and launched breakthrough innovation platforms (branded, co-branded, marketplace) that created new revenue streams and expanded WW's consumables business • Created an impactful co-branding platform and grew WW’s presence in white space categories (e.g., plant-based, functional beverages) by leading strategic partnerships, new item development, co-marketing campaigns, and in-store activations• Owned DTC marketplace growth strategy and execution. Achieved strong eComm growth and built business to 10% of total sales by delivering a curated assortment of products from better-for-you brands (e.g., SmartSweets, Poppi, Unreal)• Spearheaded a complete packaging renovation (14 categories, 100+ SKUs). Revamped portfolio architecture, optimized claims/positioning, and ensured flow through to shelf and digital touch points• Drove 360° go-to-market plans/campaigns for new innovations across key touch points (digital, social, influencers, shopper, in-store, events) to build awareness and ensure in-market success• Built $5MM pipeline of cost-saving initiatives including COGS improvements, reformulations, and repackaging

New York, New York, Us

Product strategy, innovation, and marketing lead for ~$1B Girl Scout Cookie business.INNOVATION:• Led portfolio & innovation strategy for all U.S. cookie brands in partnership with licensed bakers, cross-functional teams, and Cookie Steering Committee • Managed 16 cookie brands valued at $900MM with full P&L, strategy, and go-to-market responsibility• Developed and launched 3 highly successful new brands: Adventurefuls®, Toast-Yay!®, and Lemon-Ups® with 360° marketing plans that drove awareness, trial and repeat sales• Renovated declining lemon line and led girl-inspired repositioning that brought business to 25% growth• Spearheaded redesign and revitalized Girl Scouts’ iconic cookie brand packaging across the portfolio (38 SKUs, ~200MM packages). Achieved a 3x increase in purchase intent over the existing packaging.• Created 3-year innovation pipeline. Key activities: white space mapping, research, business cases, concept/product development, channel strategy, forecasting, P&Ls, pricing, sell-in, and GTM plans• Marketing lead for cookie licensing partnerships with iconic brands (e.g., Dunkin, Build-A-Bear) that extended the brand into new food, beverage, and lifestyle categoriesMARKETING:• Oversaw cookie brand & program strategy and led integrated marketing plans across the portfolio• Created brand vision, omnichannel strategies, and activation plans to fuel brand awareness and engagement• Co-led development of annual marketing plans, content calendars, and 360° activations for seasonal initiatives across channels: TV, digital, social, email, PR/earned media, influencers, shopper, and experiential • Led Digital Cookie platform strategy and programs that grew online sales by 50% for 3 consecutive years• Redefined retail consumer experience with first DTC channel that enabled sale for 50+ councils during COVID-19• Launched national campaigns, contests, and rewards programs that drove girl participation and increased membership to 1MM Girl Scouts

New York City, Ny, Us

• Oversaw branding and promotion for specials, election coverage, and breaking news in partnership with Creative, Media, Editorial, Digital, Legal, and external agencies• Drove promotion strategy and cross-platform creative campaign execution for Morning Joe, All In with Chris Hayes, The Rachel Maddow Show, The Last Word with Lawrence O'Donnell, MSNBC.com, and the MSNBC Daily newsletter• Led 360-degree marketing partnerships, brand campaigns, and experiential activations at the annual Global Citizen Festival, Politcon, and additional political events• Co-led creation and launch of MSNBC show podcasts, newsletters, and consumer product offerings at NBC stores with Editorial teams and creative agencies • Developed creative briefs and executed promotional concepts to drive network advertising and marketing across media channels: TV, digital, social, radio, print, OOH, and radio• Led content and engagement strategies for MSNBCs social channels: Facebook, Twitter, Snapchat, and Instagram

Washington, Dc, Us

• Executed marketing and partnership initiatives supporting growth of Vox Media brand and digital editorial properties: Eater, SB Nation, The Verge, Vox.com, Racked, and Curbed• Coordinated special projects for group leaders in National Sales, Global Marketing, Events, and Partnerships • Created editorial calendars across brand verticals that helped sellers increase leads and tell stronger stories about Vox Media• Developed client-facing sales and marketing collateral (e.g., pitch decks, case studies, media kits)• Monitored site traffic and compiled monthly metrics reports for Vox Media's seven verticals• Planned events and tours at CES for tech clients including GM, Ford, BMW, Samsung, and Lexus

New York, Ny, Us

• Interned in digital ad sales department of Nickelodeon Kids & Family• Aided in digital ad campaign management for large CPG brands (e.g., General Mills, Hasbro, P&G)• Developed sales collateral including campaign screens, one-sheets, and recap decks• Executed integrated campaign for Burlington Coat Factory tied to Worldwide Day of Play, one of Nickelodeon's tentpole events• Planned client events for agencies including MediaCom, OMD, Carat, and Horizon• Established strong relationships with account executives and acted as liaison with high-profile agencies and brands

Bellevue, Geneva, Ch

• Interned in Baume & Mercier division• Designed sales incentive brochures and presentations for salesforce and retailers• Researched competitive landscape and created price comparison charts to support product/value differentiation efforts• Administered communication program announcing new advertising campaign to press• Orchestrated product-related email blasts and letter to support “gift w/ purchase” program

Port Washington, Ny, Us

• Interned in LGI Network divison • Researched and analyzed distribution structure of global watch brands• Performed 120+ audit calls daily to retail stores to determine brand mix within stores• Applied web research to catalog product characteristics and global distribution of watches

Rye Brook, Ny, Us

• Assisted senior campaign manager with event planning for Leukemia Cup Regatta • Researched demographics of NJ counties and identified key target markets • Aided in marketing and sponsorship outreach for upcoming events

B.A. May 2014, Advertising/Communications And Global Media Studies

Liberal Arts

Education record