Jamia Gaffney Email & Phone Number

Boston, Massachusetts, United States

Oversee all marketing and promotional support for events taking place at the Boch Center Wang and Shubert Theatres. Work closely with the Boch Center’s programming partners including promoters, agents, and managers to generate ticket revenue while maximizing local exposure for each artist.Co-lead a team through management of advertising, communications, and all marketing operations for show-related initiatives. Serve as the primary point of contact within the department for every artist team’s marketing needs.Strategize, implement, and manage effective and efficient marketing campaigns across media platforms – maximizing promotional opportunities and capitalizing on grassroots efforts, when appropriate.Manage all show budgets including allocating funds, tracking spending, and delivering timely reports, settlements, and required backup. Proactively monitor and adjust initiatives as needed to ensure sales are performing to maximum potential. Research, negotiate, and place all paid media in the areas of Television, OTT, Radio, OOH, and Print. Collaborate on Digital strategy and execution. Oversee two Public Relations agencies to support all venue events.Identify and develop key partnerships, and seek opportunities for show-related events, awareness-building initiatives, and other promotional activities. Lead the day-of-show marketing and PR efforts to build the Boch Center brand with artists and industry representatives. Contribute to special projects, initiatives, and other institutional efforts at the direction of the Chief Advancement Officer. Work closely with the Education Department to generate exposure for their programs throughout the year.Initiate and direct all hiring efforts for the Boch Center Marketing Department.

Boston, Ma

Responsible for the development of all marketing initiatives for the Blue Man Group show in Boston. Designed, developed, and executed marketing campaigns across all channels, including traditional and digital media, public relations, event marketing, corporate and non-profit partnerships.Led all media and public relations strategies for local campaigns. Managed relationships with two outside agencies requiring daily contact and weekly meetings. Directed and approved all creative design for advertising, signage, and collateral; provided copy for all outgoing media. Built and maintained relationships with local vendors and partners including media, printing, production, photography, videography, restaurants, and hotels. Conceived and created initiatives in Ticketmaster to promote ticket sales across all platforms. Collaborated with internal teams (Theater Management, Stage Management, Box Office) and external teams (Social Media, Brand, Design, Global Sales, CRM, Digital, Web) to achieve shared goals. Developed, organized, and executed the annual Blue Man Group Boston Drum-Off which included a layered marketing strategy to promote the call for entries, Semi-Finals, and the Finals which took place at a local music festival.Implemented strategic talent appearances that included the World Series Gala in Fenway Park (2013), the Color Run at Gillette Stadium (2015), Pops by the Sea (2016), and the Red Sox Foundation's Picnic in the Park (2017). Managed the integration of BMG Boston into the New England Patriots "Color Rush" game at Gillette Stadium in September 2016 and an appearance at the Patriots Super Bowl Send-Off Rally in January 2019.Facilitated local charitable partnerships with non-profit organizations including an annual Autism-Friendly performance to benefit Autism Speaks of New England, and an annual performance and fundraising campaign to benefit Christmas in the City.

Boston, Ma

Greater Boston Area

Managed all new business development operations, including internal and external marketing initiatives and all elements of outreach to new partners. Led internal initiatives to support healthy company culture, including community and charitable involvement. Grew social media presence exponentially, including Facebook (+391%), Twitter (+320%), LinkedIn (+50%).

Boston, Ma

Provided creative consulting and advisory services to business owners in Boston metropolitan area by identifying needs, presenting solutions, and effectively managing social media promotions and social commerce campaigns. Presented original ideas to capture attention, secure consumer loyalty, and drive revenue in a wide range of industries. Provided leadership, guidance, and insight at all phases of marketing and media programs. Responsible for prospecting and building relationships. New Hire Accelerator for Boston team. Developed and launched the first-ever Gourmet channel vertical in Boston.

Boston, Ma

Designed, executed, and managed TV campaigns and promotions for high-profile clients including Dunkin Donuts, Stop & Shop, Jordan’s Furniture, and TJX Companies. Forged strong, loyal relationships with top-tier advertising agencies; advocated for clients with media buyers and station management in securing competitive pricing. Managed and grew account base worth $8.5M in revenue per year.

Boston, Ma

Boston, Ma

Hand-selected to oversee media department for full-service advertising agency. Responsible for planning, buying, and management of all media campaigns for 15 clients in consumer goods, health care, education, and sports industries. Interfaced with client decision makers to assess needs, define vision, and present solutions for high-impact, cost-effective programs that capitalized on traditional and emerging media. Negotiated agreements and launched campaigns using radio, print, outdoor, digital, and integrated platforms.

Boston, Ma

Managed and coordinated operations to assist the sales team in generating over $16 million annually. Served as trusted liaison and point of contact to media buyers, account executives, and 13 CBS affiliates. Processed and monitored orders and contract documentation.

Ms, Communications

Ba, English, Sociology, Communications

Activities and Societies: Phi Beta Kappa, Summa Cum Laude, Director of the Whirligigs (a cappella group), Arts Editor of The Wells College.

High School Diploma