Jamia Gaffney Email and Phone Number
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Accomplished professional with a track record of success designing and executing media, marketing, public relations, and advertising strategies that drive sustainable profits. A collaborative leader; combines strong business background with proven ability to build responsive teams, forge relationships with key decision-makers, and negotiate cost-effective agreements. Promotes a positive workplace culture based on accountability, teamwork, and customer satisfaction. Noted for being proactive, creative, and poised under pressure.Core Competencies: Branding & Visibility Campaigns | Media Strategy | Promotions & Event Marketing | Vendor Management | Performance Analysis & Reporting | Written & Spoken Communication | Project Management | Strategic Partnerships | On-Target Budgeting
Boch Center
View- Website:
- bochcenter.org
- Employees:
- 72
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Director Of Event MarketingBoch Center Jun 2021 - PresentBoston, Massachusetts, United StatesOversee all marketing and promotional support for events taking place at the Boch Center Wang and Shubert Theatres. Work closely with the Boch Center’s programming partners including promoters, agents, and managers to generate ticket revenue while maximizing local exposure for each artist.Co-lead a team through management of advertising, communications, and all marketing operations for show-related initiatives. Serve as the primary point of contact within the department for every artist team’s marketing needs.Strategize, implement, and manage effective and efficient marketing campaigns across media platforms – maximizing promotional opportunities and capitalizing on grassroots efforts, when appropriate.Manage all show budgets including allocating funds, tracking spending, and delivering timely reports, settlements, and required backup. Proactively monitor and adjust initiatives as needed to ensure sales are performing to maximum potential. Research, negotiate, and place all paid media in the areas of Television, OTT, Radio, OOH, and Print. Collaborate on Digital strategy and execution. Oversee two Public Relations agencies to support all venue events.Identify and develop key partnerships, and seek opportunities for show-related events, awareness-building initiatives, and other promotional activities. Lead the day-of-show marketing and PR efforts to build the Boch Center brand with artists and industry representatives. Contribute to special projects, initiatives, and other institutional efforts at the direction of the Chief Advancement Officer. Work closely with the Education Department to generate exposure for their programs throughout the year.Initiate and direct all hiring efforts for the Boch Center Marketing Department.
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Director Of MarketingBlue Man Group Mar 2017 - Jul 2020Boston, MaResponsible for the development of all marketing initiatives for the Blue Man Group show in Boston. Designed, developed, and executed marketing campaigns across all channels, including traditional and digital media, public relations, event marketing, corporate and non-profit partnerships.Led all media and public relations strategies for local campaigns. Managed relationships with two outside agencies requiring daily contact and weekly meetings. Directed and approved all creative design for advertising, signage, and collateral; provided copy for all outgoing media. Built and maintained relationships with local vendors and partners including media, printing, production, photography, videography, restaurants, and hotels. Conceived and created initiatives in Ticketmaster to promote ticket sales across all platforms. Collaborated with internal teams (Theater Management, Stage Management, Box Office) and external teams (Social Media, Brand, Design, Global Sales, CRM, Digital, Web) to achieve shared goals. Developed, organized, and executed the annual Blue Man Group Boston Drum-Off which included a layered marketing strategy to promote the call for entries, Semi-Finals, and the Finals which took place at a local music festival.Implemented strategic talent appearances that included the World Series Gala in Fenway Park (2013), the Color Run at Gillette Stadium (2015), Pops by the Sea (2016), and the Red Sox Foundation's Picnic in the Park (2017). Managed the integration of BMG Boston into the New England Patriots "Color Rush" game at Gillette Stadium in September 2016 and an appearance at the Patriots Super Bowl Send-Off Rally in January 2019.Facilitated local charitable partnerships with non-profit organizations including an annual Autism-Friendly performance to benefit Autism Speaks of New England, and an annual performance and fundraising campaign to benefit Christmas in the City. -
Marketing ManagerBlue Man Group Sep 2012 - Feb 2017Boston, Ma
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Director Of Business DevelopmentNorbella Jan 2012 - Jun 2012Greater Boston AreaManaged all new business development operations, including internal and external marketing initiatives and all elements of outreach to new partners. Led internal initiatives to support healthy company culture, including community and charitable involvement. Grew social media presence exponentially, including Facebook (+391%), Twitter (+320%), LinkedIn (+50%). -
Marketing Consultant: Boston MetroLivingsocial Nov 2010 - Dec 2011Boston, MaProvided creative consulting and advisory services to business owners in Boston metropolitan area by identifying needs, presenting solutions, and effectively managing social media promotions and social commerce campaigns. Presented original ideas to capture attention, secure consumer loyalty, and drive revenue in a wide range of industries. Provided leadership, guidance, and insight at all phases of marketing and media programs. Responsible for prospecting and building relationships. New Hire Accelerator for Boston team. Developed and launched the first-ever Gourmet channel vertical in Boston. -
Senior Account Executive7 News, Whdh-Tv Dec 2006 - Nov 2010Boston, MaDesigned, executed, and managed TV campaigns and promotions for high-profile clients including Dunkin Donuts, Stop & Shop, Jordan’s Furniture, and TJX Companies. Forged strong, loyal relationships with top-tier advertising agencies; advocated for clients with media buyers and station management in securing competitive pricing. Managed and grew account base worth $8.5M in revenue per year. -
Account ExecutiveWlvi-Tv, Inc. 2002 - 2006Boston, Ma -
Media ManagerKupper Parker Communications/Christopher Thomas 2000 - 2002Boston, MaHand-selected to oversee media department for full-service advertising agency. Responsible for planning, buying, and management of all media campaigns for 15 clients in consumer goods, health care, education, and sports industries. Interfaced with client decision makers to assess needs, define vision, and present solutions for high-impact, cost-effective programs that capitalized on traditional and emerging media. Negotiated agreements and launched campaigns using radio, print, outdoor, digital, and integrated platforms. -
National Sales AssistantCbs Spot Sales 1999 - 2000Boston, MaManaged and coordinated operations to assist the sales team in generating over $16 million annually. Served as trusted liaison and point of contact to media buyers, account executives, and 13 CBS affiliates. Processed and monitored orders and contract documentation.
Jamia Gaffney Skills
Jamia Gaffney Education Details
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Communications -
English, Sociology, Communications -
High School Diploma
Frequently Asked Questions about Jamia Gaffney
What company does Jamia Gaffney work for?
Jamia Gaffney works for Boch Center
What is Jamia Gaffney's role at the current company?
Jamia Gaffney's current role is Marketing innovator dedicated to building audiences and creating an unforgettable patron experience..
What is Jamia Gaffney's email address?
Jamia Gaffney's email address is ja****@****man.com
What is Jamia Gaffney's direct phone number?
Jamia Gaffney's direct phone number is 161752*****
What schools did Jamia Gaffney attend?
Jamia Gaffney attended Boston University, Wells College, Hopkins School.
What are some of Jamia Gaffney's interests?
Jamia Gaffney has interest in Volunteer (2012 2013), Volunteer, Parent Volunteer, Children, 2004 To Present, Room To Grow, Parent Volunteer (2010 To 2013), 2012 2013 Sunrise Learning Academy, 2010 To 2013, 2012 2013.
What skills is Jamia Gaffney known for?
Jamia Gaffney has skills like Social Media, Promotions, New Business Development, Account Management, Social Media Marketing, Advertising, Marketing Strategy, Salesforce.com, Advertising Sales, Public Speaking, Media Buying, Media Planning.
Who are Jamia Gaffney's colleagues?
Jamia Gaffney's colleagues are Annumita Ghosh Chowdhury, Brendan Clooney, Wendi Manduchi, Setla Gainie, Dildar Bhatti, Greg Silva, Artweek Boston.
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