CLV Group is THE Data and Insights company for sport and entertainment. Using our proprietary FRI data, insights, expertise and technology solution, we unlock the engagement and monetization opportunities of the fans and followers that have been previously unobtainable. We identify and create the pathway to reach, engage and convert the 95% unknown. By utilizing our data, we look beyond the known fan and remove the guesswork.Helping you understand your fans better, grow your share of wallet and fan database and sustainably monetize, thus unlocking huge revenue potential for our clients, including $1bn for the EPL "Big 6" alone.

Support national media strategy, allocation and activation for Coors Light, Coors Banquet, Molson Canadian, Foster's and innovation brands. Work closely with cross functional teams to ensure media executions meet objectives of all stakeholders. Manage agency planning/buying teams to build effective plans and deliver integrated programs.Develop and support execution of custom content partnerships to ensure paid and owned media results in incremental earned media.

P&G (Tide), Communications PlanningStrategic Associate Director on Tide Detergent, leading media integrations and planning across television, print, OOH and digital (display, mobile, search). Ensure media placements are driven by deep consumer insights, ladder to the idea and increase ROI.Consult on ecommerce creative, targeting and activation.Develop strategic media solutions for multi-million dollar product launches and equity media campaigns.

First employee at Fuor Digital during the start up phase of the company. Focused on business development, client management, media planning and buying across all digital platforms.Expertise in marketing research and strategy, display, search engine and email marketing, as well as emerging tactics such as mobile and social media. Lead clients to a clearer understanding of the role digital plays within overall marketing strategies, increased digital media dollar allocations and successfully implemented proper tracking and analytics to best measure the advertising return on investment (ROI). Directs dedicated teams within the CPG, Travel, Financial, Technology and Entertainment Industries.Train team to guide clients through digital creative development and trafficking for display, video and search media activity.