While on ex-pat assignment, leading product design, packaging and advanced design teams.• Leading MEGA BLOKS product design team responsible for concept design and development for leading pre-school construction toy line.• Leading packaging and brand design teams for all MEGA Brands portfolio. • Leading Advance Design team for MEGA Brands portfolio driving concept development for future and forward thinking internal inventor group.• Led rebranding for MEGA CONSTRUX line including kids and collector portfolio.

While on ex-pat assignment, implemented new systems and process integration post acquisition of MEGA Brands while leading packaging, advanced design and marketing communications teams.• Drove rebranding for MEGA CONSTRUX line including kids and collector portfolio.• Led packaging, brand design and marketing communications teams for all MEGA Brands portfolio. • Introduced and established Advance Design team for MEGA Brands portfolio driving concept development for future and forward thinking internal inventor group.

• Led global design group in establishing stragetic direction and creating brand identities, marketing materials, environmental graphics, packaging line looks and style guides in partnership with licensors. • Led product design group in establishing strategic direction and development of fashion doll toy lines, fashion doll accessories as well as the small doll category for Disney Princess, Frozen and Sophia the First Lines.

• Led packaging teams for all Disney Brands within the Mattel portfolio.• Partnered with Disney Central Creative designing CARS, TOY STORY, DISNEY Princess, Brave toy packaging style guides among others.• Partnered with Savannah College of Art and Design on project to redesign the traditional department store toy aisle

• Led packaging teams for all wheels packaging portfolio including Hot Wheels, Matchbox and TYCO RC. • Led design of Hot Wheels and Matchbox toy and consumer product packing guide• Led Hot Wheels rebrand including brand identity, package design and retail execution.• Led Matchbox rebrand including brand identity, package design and retail execution.