- Consult in the development and execution of integrated marketing campaigns, brand and product launches, traditional & social media relations, tailored content/written communications, event planning and account management for clients that have included &pizza, Azazie, MyFarewelling.com & The F-Factor Diet - Provide high-level counsel and stellar inter-departmental collaboration to ensure messaging is consistent, on brand and delivered to the right audience- Analyze results to ensure KPIs are met and merchandized

- Developed and managed communications programs for clients, providing ongoing strategic senior-level counsel, budget management, UGC and viral campaign development, strategic alliance & spokesperson management, event coordination, executive/celebrity messaging and speech development for clients including David’s Bridal, Curvation (VF Intimates), Barely There (Sara Lee Intimate Apparel), Caldrea, Mrs. Meyer's Clean Day, American Signature Furniture, Doncaster and La Canadienne- Developed and executed an award-winning user-generated viral “One Love” campaign for David’s Bridal that generated more than 1.7 MM engagements, with 91% of entries shared over multiple social networking sites and a 112% increase in social networking traffic on the brand’s website- Spearheaded the Curvation Project Confidence initiative that included a confidence-building curriculum with the YWCA, establishment of “National Women’s Confidence Day” that was commemorated on the floor of the U.S. House of representatives and an awards ceremony honoring confident women doing extraordinary work

- Created media strategies, implemented PR campaigns, events and tours; developed full spectrum of press materials, led media outreach efforts and nurtured relationships with key contacts for clients that included Steinway & Sons, EASY-BAKE (Hasbro), Neosporin, Yahoo! Personals and Seiko- Conducted media training, preparing clients and celebrity spokespersons for media interviews and briefings - Managed a multi-faceted PR campaign for Steinway’s 150th anniversary resulting in more than 342 million media impressions; leveraged Hasbro’s EASY-BAKE Oven’s 40th Anniversary to create an award-winning “Baker of the Year” campaign that generated more than 355M media impressions

- Wrote/edited press materials and key message points, cultivated media relationships and coordinated media events and deskside appointments for clients that included Swarovski North America Limited (SNAL), Snuggle, Vanity Fair, Big Brothers Big Sisters of America, Waterman and the American Podiatric Medical Association- Played a pivotal role in transforming Swarovski’s brand image from a collectible company to an iconic fashion and accessories powerhouse via high profile celebrity and product placements (e.g. Sex & The City, The Sopranos) and was the driving force behind the successful, award-winning crystal tattoo campaign that was featured in Time, USA Today, People & Forbes