Preston Innovations is the number 1 match fishing brand in the United Kingdom. They are aimed at the serious match angler and offer a range of products that suit many different styles of fishing. From the casual angler right through to professional match winners. There are four brands, Preston Innovations, Korum, Avid Carp, and Sonubaits. that were set up by the owner, that trade under the umbrella of Preston Innovations and a Netherlands based European distribution hub called Primo.My role at Preston Innovations is to design and improve, new and existing products from the concepts and ideas stage, to fully functioning 3D printed prototypes, to mass produced products ready to be sold on the market. My duties also include communicating with manufactures and suppliers all over the world as well as communicating designs and ideas with all brand managers making the most effective, efficient and highest quality products on the market.