Jamie Macbain Email & Phone Number

Chicago, IL, US

Greater Chicago Area

• Developed and executed a comprehensive branding strategy, including graphic design and marketing materials
• Responsible for the conception, generation and execution of all packaging layouts, including art, copy, while incorporating adherence to FDA regulations.
• Managed the sourcing, approvals, and final procurement of all packaging materials.
• Provided sales and marketing department with all requisite materials for print and digital campaigns.
• Produced all graphic content for e-commerce store using Adobe Cloud, Rhino 3d and Keyshot.
• Established and maintained the graphic assets database.

• Conceived and designed a line of gaming tables launched through Kickstarter
• Created all production designs using Rhino 3d and Keyshot to render for e-commerce and marketing campaigns
• Executed all graphic materials for web, print and tradeshows.
• Enhanced operational capacities, while managing finance, human resources, and product development.

• Operated directly with Asian sourcing and manufacturing to streamline product strategy and recalibrate costing measures, resulting in a 20-35% decrease in manufacturing expenses.
• Refined development workflows to ensure adherence to critical project timelines as well as compliance with regulatory and quality assurance benchmarks.
• Worked closely with sales teams to hone market penetration strategies and strengthen relationships with key distribution partners

Naperville, Illinois, US

• Partnered with engineering teams to create functional prototypes across various media technologies.
• Assisted production engineers with resolving manufacturing issues and delivered engineering documentation.

Fremont, CA, US

• Established and enforced Color, Material, and Finish (CMF) standards, working closely with international manufacturers to achieve accurate product execution and secure final tooling approval.
• Generated all sales and marketing materials, graphics and copy for distribution via print and web.
• Oversaw the implementation of a stage/gate commercialization process, facilitating the introduction of a new product line which secured broad distribution across major retail channels.

• Managed the development and design of pet toys and activities, while coordinating with Asian manufacturers to maintain quality assurance and control, ensuring strict adherence to design specifications.

Oak Brook, IL, US

• Responsible for designing new and innovative toy products for licensed and non-licensed toy lines.
• Ushered products from conception to sketch, through development, engineering and final production.
• Managed cross-functional design and engineering teams to deliver new products on time and on budget.
• Directed the launch of two licensed product lines that achieved a portfolio of 180 SKUs, generating over $80 million in revenue within their inaugural year.

US

• Contracted to conceive, design and execute a toy line consisting of seven SKUs based on an acquired license.
• Led a multi-disciplinary team to optimize the design and development process, maintaining budget efficiency and meeting a strict three-month deadline.
• Liaised with both local and overseas production facilities to ensure seamless manufacturing operations aligned with project goals and quality benchmarks.

US

• Developed a range of toys and games, culminating in successful licensing agreements with leading manufacturers, and crafted both functional and aesthetic prototypes to stringent industry standards.

• Developed and constructed prototypes for toys and games, leading to licensing agreements with prominent industry manufacturers.