Jamie Mchale
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Jamie Mchale Email & Phone Number

Strategic Partner Lead - Content Partnerships: Media, Entertainment and Publishers at Pinterest
Location: London, England, United Kingdom 13 work roles 3 schools
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Role
Strategic Partner Lead - Content Partnerships: Media, Entertainment and Publishers
Location
London, England, United Kingdom
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Who is Jamie Mchale? Overview

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Jamie Mchale is listed as Strategic Partner Lead - Content Partnerships: Media, Entertainment and Publishers at Pinterest, a with 12339 employees, based in London, England, United Kingdom. AeroLeads shows a matched LinkedIn profile for Jamie Mchale.

Jamie Mchale previously worked as Strategic Partner Lead - Content Partnerships: Media, Entertainment & Publishers at Pinterest and Head of Theatrical Marketing at Studiocanal Uk. Jamie Mchale holds Linguistics - Ma from Goldsmiths, University Of London.

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Profile bio

About Jamie Mchale

A social media & entertainment industry expert who has worked across diverse areas of social media (Pinterest, Tiktok, YouTube, Facebook, Twitter etc) and traditional marketing at roles across agency, in-house & platform. Working for over 10 years in the film industry, I devised & executed innovative & award-winning social media and digital marketing strategies for some of the world's biggest IPs & franchises. I am also profcient in media planning & buying, crafting multi-million £ media plans across online and traditional media (TV, Radio, OOH, Print etc). I currently work at Pinterest where I lead content partnerships in the UK for Media, Entertainment & Publisher partners.

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Pinterest
Pinterest
Strategic Partner Lead - Content Partnerships: Media, Entertainment and Publishers
London, GB
Website
Employees
12339
AeroLeads page
13 roles

Jamie Mchale work experience

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Strategic Partner Lead - Content Partnerships: Media, Entertainment And Publishers

London, Gb

Strategic Partner Lead - Content Partnerships: Media, Entertainment & Publishers

Current

London, England, United Kingdom

UK SPM Lead, managing relationships with key publishers, media companies & arts institutions on Pinterest with a view to:- Understand and achieve partner KPIs including traffic generation, engagement and audience growth. - Working with social native video publishers to acquire content. - Devise creative content partnerships, aligning partner content with Pinterest moments to drive maximum impact. Such as partnering with the V&A and Chanel to make Pinterest the only place online to experience their sold out blockbuster exhibition.- Helping partners monetize their Pinterest presence through self-serve education, co-sales & commissioning/revenue opportunities. - Global co-lead of D&I LGTBQ+ employee resource group.

Oct 2022 - Present

Head Of Theatrical Marketing

London, United Kingdom

Promoted to Head of Theatrical Marketing, managing the theatrical marketing team and overseeing the strategy, media & creative of the slate.Spearheading the company's AVOD strategy, overseeing the launch of new channels and production of AVOD content for all our key IPs.Responsible for the brand YouTube channel, overseeing compelling YoY growth of subscribers, revenue and views. Founder & co-chair of STUDIOCANAL UK's LGBTQ+ group.

Jul 2019 - Oct 2022

Senior Digital Marketing Manager

Promoted to Senior role, over-seeing all of STUDIOCANAL's digital strategy including: online media spend, online PR & social media. Increased International remit, working closely with our teams around the world to ensure consistency and best practice.

Apr 2018 - Jul 2019

Digital Marketing Manager

Responsible for the strategic development, management, and creation of Studiocanal UK digital and social strategy across all divisions within the company.

Jan 2016 - Apr 2018

Social Strategy Director

Role includes:• Overseeing the delivery of key client social media campaigns for Entertainment clients covering Film, Home Entertainment and TV – briefing, planning, implementation and evaluation• Delivering innovative and effective social media campaigns that exceed our clients expectations and create strong and lasting commercial relationships• Leading client contact day-to-day• Co-ordinating the campaign planning process within Way To Blue, delivering innovative campaign ideas to produce outstanding client proposals and campaign recommendations• Developing content frameworks and killer content to sit at the heart of large campaigns• Exploring big creative ideas in order to help clients do something truly different in the social space•Working with other agencies (media planning, creative, etc.) to ensure that social media activity in planned and delivered in the context of wider marketing campaigns• Coordinating campaigns and team members at an international level, maintaining control of activity running across multiple countries at once• Managing and mentoring junior team members.• Generating new business opportunities across the whole group, driving integrated opps be they Insight, PR or Socially led.

Aug 2014 - Dec 2015

Editor

Tqs Magazine

The Zeitgeist

Creator & Editor of pop culture webzine TQS Magazine.

Jan 2011 - Dec 2015

Head Of Social Media

Abundant

abundant is an integrated agency working across the creative, social media, PR and marketing sectors for clients primarily in the film and entertainment industry.In my role as Social Media Manager my responsibilities include:• Managing the social media department, heading up a team of community managers, social media producers and social analysts.• Working closely with the PR team to ensure our campaigns are integrated from the start.• Regular reporting and account management, liaising directly with contacts at all levels of seniority. • Community management of our clients' social profiles and campaigns across platforms as well as content calendar planning and creation.• Sentiment analysis and buzz monitoring (fluent in Sysomos MAPS & Heartbeats).• Copywriting and editorial from Facebook updates to corporate awards entries.• Working with the production team to advise on application builds, infographic design, video edits and blog/website layouts.• Live tweeting from events such as premieres and fundraisers.• Setting up and optimisation of social media advertising campaigns on Facebook and Twitter. • Identification of, and outreach to, fans, key influencers and film/genre bloggers.• Actively pitching for new business.• Keeping abreast of new developments in the ever changing digital landscape and conveying this to our clients.

Jun 2013 - Dec 2014

Social Media Producer

Abundant

London, United Kingdom

Working across a portfolio of film and entertainment clients to deliver creative social media strategy & content.

Jun 2012 - Mar 2013

Creative Lead

Leeds

Promoted to Creative Lead position at Stickyeyes. Responsible for identifying, planning and executing creative marketing solutions across our client portfolio. Key competencies include:Social MediaPRCopywriting/Content CreationProposal writingReportingAnalytics analysis

Jan 2012 - Jun 2012

Digital Marketing Exec.

Leeds, United Kingdom

Managing domestic and international Social Media & SEO campaigns in many verticals including film and fashion.Key Competencies:-SEO-Account Management-Blogger Outreach-Copywriting-Creative Link building-Social Media -Brand Management-Mobile Strategy

Aug 2010 - Dec 2011

International Search Executive

Rmi Recruitment

Managing international recruitment campaigns across Europe from initial lead through to; objection handling, headhunting and interview preparation.

Jun 2010 - Aug 2010

Intern

Administrative and linguistic assistant, managing communication and correspondence across global offices as well as translation and teaching.

Jul 2008 - Jul 2009
Team & coworkers

Colleagues at Pinterest

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3 education records

Jamie Mchale education

Ba, French

Studied French with; Spanish, Classics, Linguistics and Business Studies.

A Levels

St Leonards
FAQ

Frequently asked questions about Jamie Mchale

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What company does Jamie Mchale work for?

Jamie Mchale works for Pinterest.

What is Jamie Mchale's role at Pinterest?

Jamie Mchale is listed as Strategic Partner Lead - Content Partnerships: Media, Entertainment and Publishers at Pinterest.

Where is Jamie Mchale based?

Jamie Mchale is based in London, England, United Kingdom while working with Pinterest.

What companies has Jamie Mchale worked for?

Jamie Mchale has worked for Pinterest, Studiocanal Uk, Studiocanal Limited, Way To Blue, and Tqs Magazine.

Who are Jamie Mchale's colleagues at Pinterest?

Jamie Mchale's colleagues at Pinterest include Marc Ullod, Ella El Khatami, Chris Lacourse, Rishi Charan, and Maya A..

How can I contact Jamie Mchale?

You can use AeroLeads to view verified contact signals for Jamie Mchale at Pinterest, including work email, phone, and LinkedIn data when available.

What schools did Jamie Mchale attend?

Jamie Mchale holds Linguistics - Ma from Goldsmiths, University Of London.

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