- Collaborated with donor recruitment, communications, marketing operations, creative services, and drive sponsors to provide marketing support for approximately 250 large-scale blood drives across the country each year- Developed and coordinated a variety of marketing tactics including: direct mail, collateral, out-of-home, email, broadcast voicemails, PSAs, print ads, social media, and text messages- ENGAGE Committee Chair: Led a team of eight in creating and implementing activities and initiatives to increase and sustain team member engagement- Project lead for revamp of creative support request process to improve efficiency and consistency of materials

- Led strategic communications to promote the Red Cross mission and raise awareness about the need for blood donations; Cultivated new and grew existing partnerships with media affiliates and community businesses and organizations- Media relations contact and spokesperson; Pitched story ideas and secured frequent radio, television, print, and OOH coverage - Wrote and disseminated PSAs, press releases, talking points, telerecruitment scripts, newsletters, and partnership proposals- Provided community service, recognition, and morale-building opportunities for employees through leadership of numerous staff committees and projects - Worked closely with Humanitarian Services counterpart to bolster awareness of “One Red Cross” brand to community and staff through joint media interviews, annual meetings, volunteer banquets, and Red Cross Month activities - August 2009-December 2012: Oversaw SC Region Volunteers Department: Supervised Volunteer Manager and served as staff representative on SC Region's Diversity Advisory Board

- Worked with vendors to create promotional items, marketing materials, and websites for a variety of clients - Wrote press releases, broadcast scripts, and website copy- Designed collateral, print, and billboard artwork using InDesign- Worked with clients to submit co-op advertising

- Created, coordinated, and executed promotional programs and events for four radio stations (Rock 93.5, Fox 102, 93.1 The Hound, ESPN Radio) - Developed promotional contests and events to attract advertisers, generate revenue, and raise visibility of stations- Revamped and managed station websites and launched email newsletters for Rock 93.5 and Fox 102- Managed a monthly budget; Designed and ordered all station promotional items- Major accomplishments: Rock 93.5's 2003 Fall Out music festival; 93.1 FM The Hound station launch; Retro branding of WARQ-FM; Rock 93.5's "Drain the Blood" drive with American Red Cross - Dotted line manager for a staff of 10 remote technicians and assigned talent for all events

- Managed promotional support for three radio stations (97.5 WCOS, 560 WVOC, Sports Radio 1400)- Pitched ideas to advertisers and community partners for sponsorship, contest, and event opportunities- Wrote press releases, liner and promo copy, website content, client proposals, and event recaps- Coordinated 2002 and 2003 St. Jude Children’s Research Hospital radiothons