Jamie Bodkin Email & Phone Number

London, Gb

Singapore, Singapore, Sg

Kaunas, Lt, Lt

- x10 user base to 1M monthly - Launched $RADAR token - Grew mentions share of voice to leading within competitive set- x10 social footprint

New York, New York, Us

Hired as part of revised product, marketing & commercial management structure to revitalise and modernise ‘eFinancialCareers’ property, across EMEA, North America & APAC. - Grew YoY new customer account creation volumes 20%, whilst minimising digital acquisition cost 30%- Grew YoY key global client base response 15%, though creation of dedicated commercial focusedfunction within marketing and revised demand-based channel strategy- Onboarded CRM & B2B functions to support business growth, increasing MQL volume 25% YoY

London, London, Gb

Promoted to Head of Marketing in recognition of consistent high performance, obtained accountability for digital, traditional & mobile app marketing budget, team of 10 analysts, copywriters and performance marketers and the effective fostering of multiple creative, digital and performance agency relationships.- Owned reed.co.uk digital marketing strategy (spanning SEO, social, paid search, video, editorial & programmatic) grew brand to “first choice” for UK consumers, 10M monthly visits and consistent +20% YoY customer growth during tenure- Spearheaded reed mobile app go-to-market & growth strategy. Harnessed ASO, UAC, social install & X-device remarketing to deliver 2.5M installs and app store category leader status within 12 months- Devised & implemented real time, inventory based, paid search & aggregator campaign framework, reducing consumer acquisition cost 15% - Managed & grew internal programmatic trading team, responsible for £1.5M in revenue- Owned and maximised key supplier relationships including Google, Facebook, Criteo & Snap. Delivered organisational and industry first YouTube Bumper, Google UAC, Snapchat lens, Twitch video & O2 geo-targeted SMS executions with positive media ROI- Drove effective investment and product positioning through creation of holistic marketing measurement framework - combining econometric modelling, on/offline attribution & ‘quant/qual’ insight to deliver 360 view on creative, competitive positioning, channel ROI & consumer sentiment - Scaled millennial site engagement by 40%, through advice led, influencer targeted, Twitter campaigns- Oversaw multiple award-winning digital executions, including “Best App Install Campaign” (Performance Marketing Awards 2018) and “Best Use of Snapchat” (Social Media Awards 2019)

London, London, Gb

Handpicked to accelerate business growth and digital performance, as business entered commercial phase. Responsibility for strategic planning, running and reporting of budget, integrated brand campaigns and team of 7. - Developed B2B acquisition & retention strategy to accelerate ecommerce revenue to £3M annually- Delivered UK’s highest performing YouTube ‘True View’ campaign with a 3.6% CTR and recognition as Google ‘Best In Class’ case study- Hired & strategically deployed CRM function to maximise consumer & business customer engagement & loyalty; grew channel metrics & attributable revenue +30%- Created SEO work programmes resulting in +50% natural search visibility gains- Built internal editorial capability and strategy to accelerate output and develop TOV, generated 1M monthly incremental site visits within 12 months- Curated culture of data-led decision making, hired and grew internal marketing analytics capability & implemented continuous improvement testing calendar

San Francisco, Ca, Us

Digital Marketing Manager, tasked with developing and executing a robust annual digital marketing communication plans, in full alignment with overarching business goals. Significantly leveraged website performance, data capture and visits by maximising opportunities identified through site analysis. Achieved strong added value by expertly creating and delivering bespoke digital advertising solutions for core client base.

Havant, Hampshire, Gb

Appointed Digital Partnerships Manager, before promotion in 2005 to Digital Performance Manager. This was a fast-paced role with accountability for strategic approach, implementation and reporting of a £1.2m digital marketing budget (PPC, Affiliates, Partnerships, Display).Initially employed as Marketing Executive, before rapid promotion to Senior Marketing Executive in 2001. Role scope included planning/execution of monthly digital brand building campaigns and provision of full support to dedicated sales operation.