Jamie Branyan Email and Phone Number

Championed the successful implementation of all aspects of annuity product development initiatives and ongoing management of the current annuity product portfolio. • Managed over $17 million in projects across all new strategic product initiatives that define the company’s product strategy. • Led implementation program that successfully launched three new products in four months, met aggressive launch timelines and remained within established budget. • Acknowledged by peers and leaders across the company for bringing teams together and resolving conflict and problems quickly and efficiently. • Collaborated across departments to develop product concept implementation plans including risk analysis, market opportunity, and launch timelines that enables senior leaders to streamline decision making and swiftly gain agreement on direction.• Developed and trained over 40 employees on a new framework for the project team which eliminated multiple unnecessary process steps, created dedicated resources and budget, increased transparency of scope to the team, and resulted in 95% of team members being high satisfied with the change. • Restructured the proxy writing process for fund changes that resulted in an affirmative vote (90%) for a change that had previously been rejected (44%).

Led successful product launches by collaborating with cross functional project teams to positively meet Prudential’s profitability and sales targets.• Successfully implemented four major product initiatives with total budgets over $4.5 million that launched on time, under budget, and resulted in increased profitability and sales. • Leveraged analytics, metrics, and business knowledge to create multiple Product concepts that were presented to senior management and adopted as strategic differentiator projects for the company.• Built extremely strong cross functional relationships which were strategically leveraged during projects to ensure successful implementation results were achieved. • Received the most “You Rock” awards in the department from people within and outside of Product team.

• Developed Sales Performance Management marketing strategy including website management, creation of internal and external marketing material, and competitor analysis.• Collaborated across operations and sales to ensure the message reflected the needs of the market as well as the value proposition that the product offered.

• Improved product launch strategy which resulted in 91% of launches hitting targeted launch date in 14 months (up from 50% previous year). Biggest product launch in 2008 hit target date and had 98% of states with all but one strategic firm approved at launch. • Coordinated and restructured product and sales strategy planning meetings that resulted in the most successful launches in 2008/2009, while achieving budget reductions for all participating areas.• Created both technical and sales oriented wholesaler training programs using webinars, conference calls, and in person sessions. • Technical training decreased processing errors, strengthened advisor relationships, and decreased number of calls to the call center in 1st quarter 2009 over 2008 levels. • Sales oriented training helped wholesaler activity increase in 2008 over 2007 leading to an increase in market share in 2008 despite the tough market conditions. • Partnered with account managers to develop strategies for sales growth in the financial institution channel, which resulted in channel sales increasing 106% in 2008 over 2007 and increasing market share to 8.3% from 3.4%. Successfully launched products in three banks throughout 2008. • Identified core service issues through conversations with wholesalers and advisors. Brought issues forward with suggested solutions that once implemented increased satisfaction levels, strengthened relationships with advisors and increased revenue to the company.• Researched previous budgets and spending to find desirable cuts for 2009 budget planning. Suggested cuts in travel and entertainment that resulted in a net gain in 1st quarter 2009 and a 30% savings in strategic meeting budget.

• Led project team charged with making improvements to variable annuity applications, which once implemented, cut launch lead time from 4-5 months to 1 month and allowed products to launch faster. Lowered client/advisor application errors by 5% in 1 year. • Redesigned client financial statements that led to increases in sales, Lincoln annuity visibility, and client and financial advisor satisfaction. • Improved connection between product, sales, and illustration teams resulting in decreased illustration errors, increased number of launches that met targeted date, and increased wholesaler/advisor satisfaction which lead to increased sales. • Created asset allocation models that enhanced the annuity investment options and designed/presented asset allocation model training at National Sales Conference for 150 wholesalers and staff resulting in the models accounting for 30% of deposits in single manager annuity line. • Launched new annuity guarantee in early 2008 incorporating feedback from sales force to maintain Lincoln’s competitive advantage in the industry. Guarantee accounted for 65% of elections by the end of 2008.

• Increased availability of competitor information on a dynamic internal website that provided competitor product analysis and positioning, industry sales analysis, and benchmarks against competitor products. Increased internal website subscriptions by over 200 within the first year.• Reviewed competitive positioning on annuity product/feature design, implementation, and internal positioning with sales organization that resulted in Lincoln creating one of the most competitive variable annuity product lines in the industry attracting top wholesalers from other companies and increasing Lincoln’s annuity sales force 130% from 2003 to 2007.• Targeted specific competitor companies in presentations given at four National Sales Conferences. Armed wholesaling force with valuable competitor analysis which helped increase Lincoln’s sales over 210% from 2003 to 2007 verses the industry which increased 60% during the same time period.• Published in National Underwriter twice, including cover story, and the April 2007 edition of California Broker Magazine, which improved the company’s knowledge leadership of the industry.• FINRA Series 6 Certification (September 2004).