Jamie Harbeck Email & Phone Number

Arlington, Va, Us

Woonsocket, Ri, Us

• Hired to reposition the CVS brand, and create a differentiated value proposition to improve consumer preference• Authored new value proposition to gain competitive advantage over existing competitors and new market entrants, created strategy, governance, and internal roll-out plans, and drove executive leadership alignment of new direction• Leveraged research and insights to create new brand campaign positioning CVS as a purpose led brand

Vevey, Ch

• Established Nestle USA’s strategy and resourcing model to capitalize on emerging trends in CPG, and owned P&L for the incubation portfolio of products, managing for short term innovation sprints and long-term profitability• Developed business and marketing plans for new product opportunities, which we quickly launched, tested in-market, and adapted to best deliver on consumers’ needs, increasing velocity to the top quartile in first year of product launch • Grew and scaled the next leading brands, through focused sales efforts to grocery customers to gain distribution, and DTC marketing plans to drive product awareness and new sales

Sterling, Virginia, Us

Built a wellness and food & beverage brand by defining value proposition, introducing new product categories, expanding existing product lines, and creating marketing strategy to increase sales and loyalty through brick & mortar locations and direct to consumer (DTC) online + subscription business

Mclean, Va, Us

• Promoted into expanded role to drive marketing strategy and go-to-market plans for Hilton’s Luxury and Lifestyle Portfolio inclusive of Waldorf Astoria, Conrad Hotels & Resorts, Canopy by Hilton and LXR Hotels & Resorts brands. • Repositioned Waldorf Astoria brand, developing updated brand identity, on-property experiences, and fully integrated, multi-channel brand campaign, “Live Unforgettable”, across channels and markets globally, leading to +35% in awareness and +20% in consideration among younger luxury travelers.• Leveraged customer insights to develop distinct brand positioning for the Conrad Brand, “Stay Inspired,” supported by an innovative experiential and content strategy across on-property, digital, social, and PR channels, leading to +25% consideration among younger luxury travelers.• Identified white space and launched two new brands, Canopy by Hilton and LXR Hotels & Resorts, through rigorous insight-led approach. Launched Canopy by Hilton brand in 2016, leading to 30 deal signings in the first year.

Mclean, Va, Us

• Led digital, social, and paid advertising functions for Waldorf Astoria and Conrad Hotels & Resorts globally • Innovated go to market approaches for legacy brands, including first of their kind media partnerships with BonAppetit.com, HarpersBazaar.com and the Conde Nast network of sites to increase brand awareness by 15% for brand portfolio• Created first social influencer partnerships and social content to amplify brand marketing programs, producing an increase in marketing contribution of revenue by 10% YOY• Awarded numerous industry awards, including Best Use of Visual Networks for Conrad Hotels & Resorts (1st place) and Waldorf Astoria Hotels & Resorts (runner up) by HOTELS magazine, and an HSMAI Gold Adrian Award for Best Social Media Campaign (Taste of Waldorf Astoria) and Silver Adrian Awards for Best Multimedia series (Waldorf Astoria Driving Experiences Social Video)

Bethesda, Md, Us

• Developed The Ritz-Carlton Rewards and Marriott UK co-brand credit card products, launched acquisition marketing strategy to grow member base, and created CRM strategy to engage new members and increase member card spend• Led relationship with issuing bank, J.P. Morgan Chase, and drove an insights-led approach to develop value proposition for each card product, leading to a new $100m revenue stream for the organization• Created launch plans across on-property, traditional and digital channels for credit card products, exceeding annual acquisition goals after 4 months in market• Directed CRM strategy with existing cardmembers, including social media strategy, website content, lifecycle emails, and VIP customer & celebrity events, leading to a 150% increase an annual customer spend

• Hired to lead brand social media strategy, creative and execution for Washington DC’s premier Digital and Social marketing agency. Clients included Domino's, Sunglass Hut, Anheuser-Busch, H-E-B, MetLife, PNC Bank, and ReadyNYC. • Collaborated with client Brand teams & partner agencies to create social media programs based on brand strategies, and respond to real-time brand crises. Domino’s innovative “Show Us Your Pizza” campaign generated 14% sales growth following a PR crisis.• Managed six team members to execute integrated campaigns, including social media influencers and blogger activations and creative campaigns across social platforms (Facebook, Twitter, YouTube, and FourSquare), driving above average client retention rates.

Chevy Chase, Maryland, Us

• Grew the company from a 30-person start-up to a 200-person leading agency for the hospitality industry • Maintained relationships with General Managers and VPs of Asset Management at ownership groups of luxury & lifestyle hotels, restaurants, and spas (including Four Seasons, The Ritz-Carlton, and Intercontinental), achieving 93% customer retention, above department average of 86%.• Pioneered early digital and social media strategies, including mobile marketing and Facebook advertising, to drive 10:1 ROI for our clients• Opened our first international office in London, expanding agency billables by 25%

Chevy Chase, Maryland, Us

• Oversaw the development of award-winning client websites and implementation of digital marketing campaigns• Managed digital paid media budget and campaigns for client portfolio, including paid search and display advertising• Developed campaigns alongside creative team for luxury & lifestyle hotels to meet ROI goals, and increase market share

Chevy Chase, Maryland, Us

• Managed $1 million media budget for client portfolio. Allocated budget to Pay Per Click campaigns in Google, Yahoo, and MSN, and to Display advertising campaigns.• Utilized Adobe Omniture data to optimize Pay Per Click and Display campaigns for maximum ROI. • Evaluated digital partners, negotiated placements and rates for clients, oversaw creative banner development, tracked and reported media and revenue results • Developed processes to improve efficiency between web marketing and client service departments, including a system for sharing client spending levels to ensure budgets were met.

Dublin 2, Ie

• Represented Accenture’s Converged Billing product as a sales consultant with SBC telecommunications. • Developed customer targets, and presented converged billing platform to Account Teams and potential customers.• Gained commitment from customer, and ensured successful transition for customer activation on the new billing platform.• Exceeded sales stretch goal by 70% during the year-long project.• Created new dashboard to track entire Accenture team’s conversion and revenue status and current standing against project goals, and a high-level sales process flow chart for Account team leadership