Jamie Gilbert Email & Phone Number

Greater Atlanta Area

Specialized in web and ecommerce analytics and insights, operations analytics, digital marketing, and technical writing. Services included account management, technical project management, full-service reporting, digital analytics implementation and cross-platform migration, end-user training, and vendor procurement and negotiation.Highlights:- Led Adobe Analytics full life cycle DTM implementation, DTM to Launch platform migration, and post-deployment account management and maintenance of SiteOne Landscape Supply's ecommerce experience, delivering insights that contributed to a 58% decrease in bounce and 50%+ increase in ecommerce sales.- Led Google Analytics to Adobe Analytics platform migration using Ensighten and Ensighten to DTM Adobe Analytics platform migration across the NAPA Auto Parts digital ecosystem. Established standards for site and paid media tagging and socialized and fostered compliance across NAPA's extended technology and marketing partner network. Responsible for all operational aspects of NAPA's digital analytics program and growing the knowledge base, delivering insights and optimization recommendations that contributed to a 178% increase in ecommerce sales.- Working in concert with Genuine Parts Company HR leadership, helped reengineer online recruitment and ERO processes reducing drop-off and employee attrition.- Led Google Analytics implementation, heuristic assessment, and creation of a library of executive-level standardized reports for 250 Stewart Enterprises digital properties including Stei Flowers ecommerce and The Simplicity Plan.- Led Adobe Analytics DTM implementation for Service Corporation International's 2,000+ digital properties including The Dignity Planner ecommerce experience as well as ongoing digital analytics program management.- Performed in-depth benchmarking and heuristic assessment of Community Health Systems' digital ecosystem of hospitals and created measurement strategy for the redesign project.

Greater Atlanta Area

Summer internship with the National Aging in Place Council (NAIPC) Georgia chapter. Created new NAIPCAtlanta.org website using WordPress and a variety of educational materials including a digital newsletter, flyer, and brochure. Revamped aging-in-place presentation and marketing materials. Organized workshops and shadowed aging care specialists in the home care, home modification, adult day, retirement planning, and advocacy fields.

Greater Atlanta Area

Served as marketing science practice and thought leader, providing full life cycle digital analytics services, ranging from strategy and goal setting through implementation and post-deployment monitoring and reporting to clients like Nutro, Greenies, Lazydays RV, Windstream, Purchasing Power, Tencate Fabrics, Orkin, etc. Served as mentor and day-to-day department manager, ensuring operational rigor and data integrity of client deliverables. Trained staff to develop proficiency using an array of web analytics products (e.g., Adobe Analytics, Coremetrics, Google Analytics, etc.). Conducted client and end-user training of analytics products.Highlights:- Established a full-service web analytics practice and led-large scale Adobe Analytics, Google Analytics, and Coremetrics implementations as well as cross-platform migrations for B2B and B2C/Ecommerce websites.- Created technical documentation templates and trained staff to produce a wide array of business analyst documents (e.g., business requirements, functional specifications, UML and workflow diagrams, user acceptance test plans, and patent filing publications).- Established strategic partnerships with key service providers and negotiated license fees that resulted in significant savings to clients and the company.- Engendered an analytically curious and autonomous yet budget-conscious mindset across department staff, facilitating increased efficiency and scale.

Greater Atlanta Area

Established a full-scale web analytics practice, nurtured from the ground up from client discovery through implementation and ongoing maintenance while simultaneously serving as business analyst, creating business, user experience, and technical documentation for a wide swath of clients (e.g., UPS, Mastercard, Fiserv, etc.).Highlights:- Grew web analytics business to generate 125 billable hours monthly with an additional 100-150 for quarterly analytics services.- Led digital analytics implementation using Adobe Analytics, Webtrends, Hitbox, Visual Sciences, and Unica across a variety of rich media digital experiences (e.g., UPS Whiteboard, UPS Racing, Barclays Exploring ETFs, AJC Unplugged, Microsoft My Health Info, New York Life Guarantee's Matter, etc.).- Key BA/UX contributor on the IHG eMagazine which increased ROI consistently year-over-year and on Exploring ETFs which maintained an 85% engagement rate with less than 10% bounce.

Greater Atlanta Area

Served as business analyst in the Information Architecture department, leading client discovery meetings, creating business requirements, and functional specifications. Created wireframes, site maps, workflow diagrams, content matrixes, and performed site audits including ROT and heuristic assessments.Highlights:- Served as both BA and IA on the 2007 ChoicePoint.com redesign creating a 200+ page technical specifications document outlining guidelines that included implementation of the Alfresco CMS and Junior Achievement of Georgia website.- Created business requirements and technical specifications that were instrumental to the redesign of GMAC’s auto insurance Ecommerce funnel.- Prepared and led business analysis and business intelligence Lunch and Learn training sessions.

Greater Atlanta Area

Managed resourcing and billing, led client discovery meetings, and created business, technical, and user experience documentation and wireframes for the Kawneer Alcoa, The Capital Grille, Longhorn Steakhouse, and About Face client accounts.

Greater Atlanta Area

Analyzed AutoTrader.com business intelligence data to create the implementation strategy and road map for Visual Sciences web analytics migration.

Coral Springs, Florida And Phoenix, Arizona

Served as the head of infrastructure services, responsible for business development and market research, preparation of presentations, hosting of product demos, onboarding of new clients, and full SDLC of customized client portals and reporting interfaces. Managed a team of researchers and data scientists focused on specialized investigations and intellectual property analytics (counterfeit pharmaceuticals, consumer electronics, and grey-market product distribution). Also served as senior account manager and company liaison to Sony Electronics, Samsung, Onkyo USA, Eli Lilly, and the International Trademark Association (INTA).Highlights:- Managed a 25-person team of programmers across different continents and provided technical leadership and oversight to launch the company’s premiere client offering which increased ROI 250%.- Implemented a business development methodology which led to a partnership with the INTA and Eli Lilly, delivering the most comprehensive and insightful investigative report of its time in the identification of key pharmaceutical product risks and grey-market bad actors.- Revamped operations, cutting costs and increasing scale and productivity that translated to a $250K+ growth annually in client billings.

Budapest, Hungary

Served as a freelance business English teacher to professionals in human resources, biochemistry, and financial services. Conducted onsite training at Siemens, Euronet, Diagnostics, Inc., Margit Korhaz Hospital, and British American Tobacco.

Greater New York City Area

Initially worked as a Human Resources for Institutional Technology (HRIT) analyst, developing proficiency with PeopleSoft, Business Objects, Crystal Reports, and Microsoft Access before being promoted into Institutional Technology where I served as the business manager for the IT Training Division globally and co-business manager for the IT Administration Division and Offshore Management Group (OMG), managing a combined annual budget of $300M plus.Highlights:- Re-allocated IT Training expenses and general ledger roll-ups, which resulted in a $15M+ cost savings for the Europe and Asia-Pacific branches.- Created business requirements and technical specifications that enabled the HRIS Team to customize the PeopleSoft user interface to better track and manage IT consulting resources and developed standardized Business Objects and Crystal reports for the accurate measurement and auditing of consultant headcount.- Provided the technical specifications used to build an online application for IT Business Managers. Through integration with PeopleSoft, this application provided business managers a way to audit their headcount and automatically upload changes.- Through rigorous auditing and consistent due diligence, uncovered and partnered with IT Finance and OMG leadership to recover $25M in excess payments to vendors.- After 9/11, performed extensive and exhaustive audit of fixed IT assets and equipment housed at the World Trade Center as part of the preparation for insurance review and claims process.

Greater New York City Area

Served as analyst and coordinator in the Employee Relations Department, responsible for the creation of headcount reports, employee benefits reports, analysis of employee compensation, attrition, affirmative action statistics, and job satisfaction surveys and analysis. Managed tuition reimbursement program, subsidized gym memberships, wellness drives, employee fairs, and other employee events such as Paramount movie screenings.Highlights:- Provided headcount, compensation, and affirmative action statistics using Infinium 2000 and worked in conjunction with Anderson Consulting to facilitate the company’s 1998 re-structure and sale of its educational division to Pearson.- Organized the company’s first ever employee wellness fair, welcoming retailers and providers from the greater NY area offering a wide array of products and services, from chiropractic and massage to Sephora cosmetics.

Graduate Certificate, Developing Healthy Communities: Nutrition, Behavior, And Physical Activity, 4.0/4.0

Master Of Science - Ms, Gerontology, 4.0/4.0

Capstone: Bridging Gaps in Correctional Health Care: Promoting Health and Well-Being of Geriatric Inmates

Graduate Certificate, Human Factors, 4.0/4.0

Master Of Science - Ms, Management, 3.8/4.0

With emphasis in I/O Psychology

Executive Education- Business Statistics

Executive Education- Tealium

Executive Education- Business Analytics: From Data To Insights

Certificate Of Completion, Citizens Police Academy

Executive Education- Data Science

Executive Education- Adobe Dtm

Executive Education- Adobe Analytics

Executive Education- Lean Six Sigma

Executive Education- Six Sigma Green Belt

Bachelor Of Science - Bs, Chemistry