• Leads end-to-end digital marketing campaigns across SEO, SEM/PPC, social media and performance channels, aligning strategies with client business goals and KPIs. • Leverages data analytics to optimize campaign performance, provide strategic recommendations and deliver comprehensive reports to clients. • Stays at the forefront of digital media trends, offering proactive thought leadership and integrating emerging technologies into client strategies. • Collaborates cross-functionally to ensure best practices in content creation, ad copy and creative testing across digital platforms. • Manages AdOps integration and campaign trafficking with agency partners, adhering to timelines and maintaining clear communication. • Contributes to new business pitches and pursues opportunities to drive incremental agency revenue.

• Managed digital media campaigns across multiple digital platforms, managing a team of specialists while providing strategic direction, mentorship and support.• Served as a trusted advisor to clients and collaborates with cross-functional teams to deliver integrated digital marketing solutions, staying ahead of industry trends and emerging technologies to drive innovation and campaign effectiveness.• Developed and implemented innovative strategies to optimize performance, maximize ROI, and achieve client objectives, while cultivating strong relationships with platform partners and vendors to access beta opportunities.• Worked with business development teams to understand client needs, tailor pitch strategies, and present digital media recommendations to potential clients, showcasing agency capabilities and industry expertise.• Created and maintained the Agency-wide Paid Media certification program, covering a breadth of platforms and tactics including Google Ads, Meta Blueprint, Criteo and Amazon Ads.

• Provided strategic direction and leadership within both the Search and Social Media teams and acted as the subject matter expert across multiple digital-led brands.• Responsible for delivering effective and innovative communications plans, execution and results across a variety of B2B and B2C clients and industries including VTech Electronics & LeapFrog Enterprises, Nebraska Department of Economics and Rust-Oleum.• Managed a team of associates and strategists across the Search and Social disciplines, ensuring the successful completion of client work while providing mentorship and career oversight to each team member.• Participated in new business development opportunities, leading strategy from both a Search and Social Media perspective.

• Led Digital Brand Directors team, whose role was to manage corporate relationships and provide strategic digital marketing guidance across industries.• Established brand goals, measured performance and reported on digital tactics including PPC/SEM, social media, SEO and website management.• Guided the Client Services team to drive overall client success and pursue new digital business opportunities within existing brands.• Partnered with the New Business team on the development, presentation and delivery of Brand strategies.• Collaborated across disciplines to assess campaign effectiveness, identify optimization opportunities and influence client deliverables.• Mentored junior team members in media tactics, strategy and account management.

• Served as the Atlanta office lead for both the Paid Search & Social disciplines, managing the team responsible for related planning and buying.• Developed and led the Paid Search and Social strategies across multiple clients within a variety of industries and inclusive of both B2B and B2C efforts.• Partnered with other disciplines to develop comprehensive media plans.• Established objectives by channel and campaign/promotion to support client goals. • Managed a diverse client base spanning Travel and Retail, with experience in both direct response and brand awareness campaigns.

• Managed Paid Search campaigns for clients with monthly budgets in excess of $3M.• Monitored both the daily and monthly budget pacing while adjusting spend allocations according to performance. • Developed testing plans and provided POVs on new opportunities to maximize the clients’ budgets.• Analyzed and reported account performance based on client-defined key performance indicators and recommended actions to optimize performance.

• Acted as the liaison between clients and the media team, as well as the other departments within 360i.• Ensured the timely delivery of all client requirements and maintained client financials and billings.• Reviewed and verified reporting accuracy and overall effectiveness. • Assisted account managers with crafting appropriate strategies, developing presentations, POVs and key strategic documents.

• Acted as liaison between clients and technical account personnel as well as creative team.• Researched potential marketing opportunities for clients.• Ran preliminary email testing to determine format and filtering compatibility.• Coordinated clients’ mailings and provided them with follow up metrics and scoring.

• Organized and assisted in planning and executing CSN's financial aid fundraising events, acting as a liaison between parent volunteers, committee chairs, event sponsors, advertisers, and donors, to raise over $1 million per year.• Responsible for coordinating all elements of the fundraising event auctions, including corresponding details.• Coordinated CSN's Advanced Placement Summer Institute and all its components.• Maintained and updated CSN's constituent and event databases, including the main campus database in Senior Systems.

• Served as liaison between Verizon Wireless Area (VmZ) clients and Spot, Print and Out-of-Home Media Buying groups within VmZ.• Oversaw and regulated merchandising activity.• Liaison between VmZ buying groups, external Verizon Wireless planning and creative agencies.