Responsible for driving market share growth and profitability for two prestige skincare brands ($15M+ portfolio) across multiple retail channels by working with internal and external cross-functional teams to develop and execute strategic omni-channel programming.• Establish regional product launch strategy in alignment with Executive Director in relation to retailer distribution, price positioning and product merchandising• Lead ongoing communication and seasonal market presentations with retailer merchants to align on go-to-market strategy• Create and manage promotional tools budget and usage plan to drive retail sales• Work in tandem with Global and US counterparts on product launches, marketing initiatives, and promotional tool forecasting• Lead planning of seasonal programming to support new product launches and accelerate sales of hero product focuses• Build relationship with retailer merchants and partner on the seamless execution of product launches and retailer programming while continually identifying and collaborating on incremental brand opportunities• Perform ongoing sales analysis to understand product performance trends and opportunities by retailer and how they compare to the national sales trend• Work closely with supply chain and demand planning to monitor the timely launch of new products, and the shipping of promotional tools• Partner with regional and global visual merchandising teams to maximize visibility of product launches and hero product focuses, ensuring product positioning is in line with each retailer’s customer shopping behaviours. Continually performing analysis for assortment optimization to improve productivity levels• Lead cross-functional team communication on new offerings and changes to marketing launch cadence and retailer programming• Define product mix and launch strategy for new retail distribution

Partnered on the development and led the execution of national and trade programming for a skincare, colour and 6 fragrance brands through collaboration with internal and external cross-functional teams. • Provided retailer distribution and regional pricing proposals for product launches based on market insights, brand benchmarks, competitor research and sales history• Lead touchbases with retailer merchants to review status of retailer programming• Worked closely with Global and North American brand teams on product launches and promotional tool forecasting• Built relationship with retailer merchants and partnered on execution of their unique retail programming by managing the timely delivery of brand assets• Collaborated with supply chain and demand planning teams on the saleable forecasts and delivery of promotional tool forecasts• Managed orders and allocations reflective of promotional tool forecasts and marketing plan• Partnered visual merchandising team on space requirements and assortment optimization required for product launches• Worked closely with Marketing Director and Social Media Coordinator on influencer and customer-facing events, from conceptualization to execution• Managed product closet inventory for press, influencer, and retailer requests• Composed the seasonal retailer market presentations showcasing the upcoming product launches and support plans• Tracked all seasonal marketing plans and exposures both nationally and by retailer to analyse ROI and identify incremental opportunities

Drove global consumer engagement in assisting the Vice President and extendeddepartment members across all stages of event development. • Travelled and assisted with large special events, relative to: setting up backstage, organizing talent, execution of event, packing and shipping• Organized all travel accommodations for department members and external event talent, applying for visa’s when necessary• Managed VP’s calendar - coordinating meetings and conference calls with internal and external brand partners• Worked in tandem with legal on collaboration contracts, deal memos and NDA’s• Organized the production of instructional video shoots, relative to: studio booking, casting calls, sourcing props and fixtures for sets, legal approval for music usage, assisting on day of shoot• Ensured the accuracy of individual budgets for special projects and overall department financial reports by managing the departments invoices and processing of vendor payments through SAP• Sourced products & vendors for the prototyping and production of global event kits• Contributed to event creative conceptualization, compiling, and creating renderings and mock-ups in Adobe Photoshop for proposed event experiences and costuming• Worked closely with event managers to produce global event guidelines via Adobe InDesign, workback schedules for each event collection, assembling run of shows and call sheets for events at small and large scales• Monitored and compiled market trends and competitor strategies into reports proposals for leadership review and consideration

Responsible for managing the companies social media platforms, including, Instagram, Twitter, Facebook and Tumblr while assisting senior bookers with smaller bookings and appointments using the Modelwire platform. - Catalogued each models work, leveraging the content for social media posts and the models online and printed work portfolio- During model visits and open call castings, I assisted with taking digital updates (a variety of profile and full-body pictures) and filing the update for client and sister-agency reference.- Enhanced my skill set in Adobe Photoshop and Illustrator to re-design the companies model comp cards and other office stationary. - Assisted in the organization and execution of the companies annual modelling event, where each year models are presented to international agencies for representation- Personal Assistant to Elmer Olsen, took care of scheduling, emails and personal projects