MobileFuse is a mobile advertising company that leverages location based context we call Mindset Targeting to understand and optimize to user’s behavior in real time. MobileFuse relies on Dashboard, an in-house cloud-based workflow platform that allows the company and its partners to operate with operational efficiency while delivering award winning level of client service. Furthermore, our proprietary technologies include a mobile VAST ad server, video self-serve encoding and optimization engine.

Accounts: Burlington Coat Factory, Nikon, SeaWorldInitiative is a global communications network within IPG Mediabrands, one of the world’s preeminent media services entities and part of Interpublic Group (NYSE: IPG). Initiative believes in four basic principles when solving our clients’ business challenges: fast, brave, decisive and simple. Fast and responsive to the constantly changing world of business. Brave in tackling serious issues. Decisive with our insights, opinions and recommendations and committed to making marketing complexity simple. This approach is conveyed by our talented team, industry leading tools, processes and behaviors. Initiative employs more than 2500 creative and dynamic colleagues in 94 offices in 73 countries managing approximately $14 billion in billings annually. Initiative’s comprehensive range of communications services include: insight and strategy, analytics, media planning and buying, digital communications, branded content creation, evaluation and accountability services and social media strategy and community management.