Digital Experience Manager
CurrentResponsible for maximising performance of digital channels and e-commerce/lead generation websites across the group. Also providing strategic guidance on digital marketing activities and providing in-house digital training for digital best practise, reporting, insights and KPI's to the wider business. Project manager and lead stakeholder for the redesign and redevelopment of Hoburne Holidays and Hoburne Ownership websites, including complex custom API integrations and supporting infrastructure.Devising and prioritising a programme of constant website improvements, based on insight, customer feedback, user testing and commercial requirements.