Jamie Smith Email & Phone Number

Brisbane, Queensland, Australia

Brisbane, Queensland, Australia

Developed, led, and advanced marketing strategies and tactics to achieve business and financial objectives, elevating the company's profile and differentiation.Oversaw all areas of marketing involvement, including brand management, advertising, digital marketing, materials/collateral, and online platforms.Managed and mentored teams, ensuring cohesive and collaborative marketing delivery.Produced analytics to inform decision-making and measure the return on investment of campaigns.Collaborated with agencies and vendor partners to execute marketing initiatives.Stayed informed of current marketing strategies and trends, proactively identifying innovation opportunities.

Provided leadership and guidance to the marketing specialist and marketing executive in the USA and UAE.Assisted in developing and managing international marketing strategies and campaigns.Led and managed the global brand implementation strategy for Aspen Medical.Ensured consistent application of the Aspen Medical brand across functional areas and subsidiaries.Assisted the group marketing and communications director in developing effective marketing strategies and campaigns.

Developed and implemented brand strategies for multiple Aspen Medical subsidiaries and Government programs in Australia and overseas.Led the consistent application of the Aspen Medical brand across various functional areas.Collaborated with the marketing and communications director to develop and manage effective marketing strategies and campaigns.Prepared and implemented marketing and communications plans based on market analysis and research.Monitored program effectiveness against commercial objectives and liaised with advertising and branding agencies.

Led the national marketing strategy for the Australian Government-funded national rural and remote locum program, overseeing strategic communications with internal and external stakeholders.Developed and implemented print and digital marketing campaigns aligned with program goals.Sourced preferred agencies and suppliers for brand refresh marketing collateral production.Created marketing collateral in-house using Adobe Creative SuiteManaged the development of a new website and refreshed digital visual identity guidelines.Evaluated the effectiveness of marketing campaigns through analytics and reporting.Oversaw and coordinated social media management and engagement, conference promotion and event logistics.Prepare marketing and progress reports for quarterly board meetings and the Department of Health and Aged Care.Contribute to continuous improvement efforts within the marketing function.

Perform market research, develop marketing strategies to target key market segments, prepare marketing plans, execute and oversee marketing initiatives, and measure the success of various marketing initiatives employed.Devise advertising strategies, develop appropriate brand messages, formulate media plans and execute advertising campaigns.Stakeholder liaison- managing relationship with clients, suppliers, creditors, employees, government and partners. Business Development with specific activities concentrated in attracting new clientele, identifying potential sales possibilities, analysing customer and competitor behaviour, and implementing sales policies and procedures.Design promotional and brand material including logo design, brochures, flyers, posters, advertisements and business cards. Generate new business opportunities within a business networking frameworkDevise e-marketing campaigns and monthly e-marketing promotions which include online blogs, e-newsletters and managing online advertising campaigns.Monthly budgetary reports and funds allocationsDevelop and maintain practices to enhance customer satisfaction which include customer service procedures and service failure protocolsManage financial records for staff wages, superannuation, commission, financial incentives and deductions.Recruitment, training and development, personnel administration and performance appraisals.

Provide support to the Events Manager for ALIA conferences, national campaigns and other eventsProvide administrative support for ALIA's conferences, campaigns and other events through the processing of registrations, invoicing, financial reporting and other administrative tasks as required; Assist with the planning and coordination of sponsorship and national promotional campaigns; Manage promotional merchandise through coordinating artwork, sourcing cost effective suppliers, liaising with product agencies and managing orders, payments and dispatch.Undertake the event coordination of small workshops and symposia; Handle event enquiries from members, conference committees and the library and information sector; Provide general administrative support for ALIA's conferences, promotional events, and other initiatives.

Bachelor Of Commerce - Bcom, Double Major In Marketing And Business Management

Bachelor Of Commerce (B.Com.), Business, Management, Marketing, And Related Support Services