Key Responsibilities: • Develop and implement comprehensive marketing strategies for conferences, enhancing brand visibility and attendee engagement. • Conduct market research to identify industry trends and target audiences, informing our marketing tactics and content creation. • Manage digital marketing campaigns, including social media, email marketing, and SEO, to drive conference registrations and attendance. • Coordinate with internal teams and external partners to ensure seamless event promotion and execution. • Lead the sales efforts for training workshops, from prospecting and lead generation to closing deals and maintaining client relationships. • Monitor and analyze sales and marketing performance metrics, providing insights and recommendations for continuous improvement. • Collaborate with cross-functional teams to align marketing and sales strategies with overall business objectives.

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.• Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics Develops digital marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.• Achieves financial objectives by preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.• Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.• Developing marketing strategies for new products.• Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).• Plans, executes, and measures experiments and conversion tests.

• Overseeing and developing Digital Marketing campaigns of a company.• Analyze and evaluate marketing performance metrics.• Managing campaigns on all Digital Channels and ATL & BTL activities of differentcompanies on daily basis.• Manage and run the campaigns across all social Media Platforms.• Integrate and update the pixels according to the IOS security update.• Creating Reports on excel of all medium performance clicks, visit and conversions.• Managing social media Advertising and social media Posts.• Develops engaging, content for regularly scheduled posts, which enlighten audiences and promotethe brand-focused message.• Analyses social media Paid campaigns with tracking systems to gather visitor data and determineefficacy and areas for social media campaigns improvement.• Audits and analyses social media presences, including digital advertising costs and returns• Built Relationship with Client• Monitors and develops reports on competitor activity within social media spaces.•Set and analyze the campaign budget and ROI of our campaign total spent.

• Managing social media Advertising and social media Posts.• Develops engaging, content for regularly scheduled posts, which enlighten audiences and promote the brand-focused message.• Analyses social media Paid campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaigns improvement.• Audits and analyses social media presences, including digital advertising costs and returns• Built Relationship with Client• Monitors and develops reports on competitor activity within social media spaces.

Responsibilities:Market analysis and research to develop successful executive education programs and ensure future growth of the company.• Analyzing market trends & research to develop and create Branding strategies to strengthen the brand image.• working with other departments and vendors to design and execute the objective of the branding campaign• Representing the company image at the event such as conference• Organize the Pakistan Pharma summit with plat from of TerraBiz.• Gathering market information• Conducting Data Analysis• Planning Executive Education Programs• Digital Marketing• Managing social media posts on daily basis and monthly social media reports• Content Development and Management• Event Management and Execution• Customer Servicing and Relationship• Lading all the sales and Marketing activities• Analysis of Customers’ feedback and identify improvement areas for future offering• Training Need Analyses of various organizations.• Created an email marketing strategy which increased repeat buying from 20% to 35%• Created organic campaigns which helps to increase ROI using most trending hashtags• Content Development and Management• Built Relationship with Client