Lead Seagate's global B2C and B2B paid online media programs. Online marketing channels include SEM/PPC, display advertising, paid social, content marketing, lead generation & print campaigns in the US, EMEA & APAC regions. Manage the website's A/B testing program to optimize the user experience and campaign performance.

-- Web Lead for the QuickBooks Point of Sale (POS) product line. Led the annual web launch for the POS products that included redesigning the website to accommodate two additional offerings and a repositioning of the overall POS product line.-- Drove a dramatic redesign of the QuickBooks.com product pages. A/B test of the new pages showed a 5% lift in telesales referrals, 8% lift in revenue and 8% lift in free trials for the POS product line. Used results from usability testing of the new pages for additional insight to identify & implement further page design improvements.-- Managed Intuit’s shared eStore functionality, responsible for increasing customer satisfaction and minimizing customer service contacts. Improved the download experience by implementing and optimizing a Download Manager that increased download completion rates by 5%. Made improvements to the functionality and look & feel of the Order Status tool that increased satisfaction by more than 50% and task completion by more than 100% year-over-year.-- Business owner of Intuit’s shopping cart, responsible for minimizing overall checkout abandonment. Drove a complete redesign of checkout to optimize the overall flow and update the look & feel. Conducted two A/B tests of the existing static HTML shopping cart versus a Flash shopping cart. Based on an analysis of key drop-off points, made changes in the second test that narrowed the gap from 6.2% to 2.4%. Used learnings from the tests to further optimize the HTML version. -- Used customer VOC, click-stream reports, sales data, and usability study findings to drive an A/B test of the Intuit.com home page that increased overall satisfaction by 5% and task completion by 16%.

Responsible for defining and executing the marketing strategy for Astrology.com.-- Managed and recruited staff that included the Editor, Affiliate Manager, Analyst and Designers.-- Managed all customer communications and promotions. Created and executed the marketing calendar for weekly customer emails and monthly promotions featured throughout Astrology.com and partner websites. Drove creative development through rigorous testing of messaging, creative, offer, and timing.-- Designed an automated email marketing program to target offers based on customer segment and history in order to increase revenue, decrease unsubscribe requests, and significantly reduce the time needed by Marketing and Production staff to send out weekly promotion emails.-- Maximized conversion rates and revenue by conducting A/B testing on pricing, product functionality, the purchasing process, email marketing, and website messaging.-- Increased average products sold per order by 15% by adding and testing new cross-sell opportunities.

Online marketing consultant responsible for direct sales of the company's marketing services to attorneys. Consulted with attorneys on their firm's performance, goals, and marketing programs and inspire them to achieve their goals through LegalMatch.

Marketing consultant. Projects included:-- Creating a “Win-Back” campaign to convert inactive users into active users of the company’s online account aggregation service for leading financial services websites. Increased the active user base 10% through optimizing messaging by customer segment. Achieved click-through rates of up to 25%.-- Developing a customer satisfaction survey to assure the success of the latest platform upgrade. Results were used to identify opportunities for improvement, optimize marketing communications, and increase sales of the upgrade to current customers.-- Evaluating, selecting and negotiating with marketing services vendors.

Developed customer acquisition and retention strategies for the company’s online comparison shopping engine.-- Managed all acquisition email campaigns. Methodically analyzed the results to continually improve the campaign’s effectiveness and achieve a cost per new customer well below the initial target, making it the company’s most cost-effective customer acquisition vehicle by more than 50%.-- Designed website and email messaging and workflow to increase conversion and maximize the lifetime value of a customer. -- Conducted usability testing to identify opportunities to maximize conversion and retention rates.