Fundamentally, I am a dedicated researcher driven by an enthusiasm for environmental conservation, social justice in the public policy sector, and the evolving landscape of the digital sphere.Currently, I am the Lab Manager and Project Manager at the Chicago office of MediaScience. Building out different study designs, ensuring we receive high-quality data, and maintaining the well-being of my staff members are just some of my focuses. Having worked with companies such as Google, ESPN, Netflix, and more, I have led several diverse studies looking at questions ranging from ad effectiveness in today's saturated market to the likelihood of behavioral change through differing outreach campaigns. I am used to using a wide array of methodologies including Biometrics, EEG, Reaction Time, and Survey Response, however, we will often call upon our national online community to produce a more expansive sample.In the past, through Illinois PIRG, I have coordinated state-wide campaigns to get young adults active in politics as well as put pressure on politicians to enact more environmental legislation. Research interests of mine include (but are not limited to) environmentalism and green psychology, highlighting the norms that hold inequalities in place as well as how to break/replace them, and observing and implementing best legislative policies using data-driven, statistical insights.