Strategic development, implementation of creative and production concepts, internal communications, and execution of comprehensive marketing programs, services, and campaigns. Oversight of design and creative to produce superior work that meets business objectives, brand standards and usability of best practices. Management of trafficking and scheduling workflow. Management of day-to-day accounts and deliverables on behalf of designated clients and customers.

Managed the organization, staffing, and operational activities for the Business Services Division including, trafficking and workflow management, data coordination, administrative services and post pub asset management. Oversight of the development and implementation of corporate goals, objectives, policies, and priorities of Business Services; daily forecasting and identification of resource needs; recommend and implement policies and procedures. Generated and provided resource information, trafficking analysis, and special reports and recommendations to higher level management on a daily basis. Trained, motivated and evaluated Business Services personnel; provided staff training; worked with employees to modify deficiencies; implement discipline and termination procedures. Directed, coordinated and reviewed the work plan for Business Services; met with staff to identify and mitigated roadblocks and delays within the division; assigned work activities and projects; monitored work flow; reviewed and evaluated work products, methods, and procedures. Identified opportunities for improving service delivery methods and procedures/making recommendations with management staff and leadership; implemented process improvements throughout division when needed. Coordinated Business Services programs with other divisions; provided resource support to the Director of Creative Services; prepared and presented staff reports and other necessary correspondence.

Managed and directed creative team of more than 15 employees, including outsourcing graphic design and production artists, to support non-profit hospital system. Administrated implementation of all phases of new corporate brand strategy and assumed responsibility for oversight of creative design, production processes, and quality standards. Supervised development and execution of internal advertising campaigns, messaging, media, and collateral development, including Website initiatives, to educate and inform corporate-wide employees of plan updates and program enhancements. Managed and executed assigned project deliverables with day-to-day clients and customers.

Managed community fundraising events in support of special projects exclusively for Hoag Hospital. Responsible for production and creative development, tactical implementation, direct mail, organizational programs and services, and event execution.