Janaina Machado

Janaina Machado Email and Phone Number

Líder de Insights LATAM | Retail Media @ Rappi
State of São Paulo, Brazil
Janaina Machado's Location
São Paulo, São Paulo, Brazil, Brazil
About Janaina Machado

Communicative, creative and analytical. Seeks accountability and embraces the company's goal as her own. Economist from FGV with an MBA in Business Management from PUC. Professional with expertise in the commercial and marketing area. Experience in communicate and position brands in the market, understanding deeply each client needs. Analytical look to develop campaigns that increase product sales.

Janaina Machado's Current Company Details
Rappi

Rappi

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Líder de Insights LATAM | Retail Media
State of São Paulo, Brazil
Website:
rappi.com
Employees:
13309
Janaina Machado Work Experience Details
  • Rappi
    Líder De Insights Latam | Retail Media
    Rappi
    State Of São Paulo, Brazil
  • Rappi
    Insights Lead Latam | Retail Media
    Rappi Oct 2024 - Present
  • Rappi
    Insights Lead | Retail Media
    Rappi Aug 2024 - Present
    Sao Paulo, San Pablo, Brasil
  • Shopee
    Senior Business Development Associate | Category Insights & Planning
    Shopee Jan 2023 - Jul 2024
    São Paulo, Brasil
    • Define strategic plans tailored for Shopee's key focus categories, those with significant growth potential (furniture; construction and tools; automobiles; motorcycles and sports). All geared towards enhancing market share.• Present monthly results to the entire commercial team, providing insights that help and guide their negotiations.• Define main space exhibitions on the Shopee and Social Media platform (Live, Instagram, Twitter and Facebook).• Plan monthly category coupons and monitor performance.• Manage a team of four and all area demands during the coordinator's absence.
  • Shopee
    Business Development Associate | Merchandising
    Shopee Jan 2022 - Dec 2022
    São Paulo, São Paulo, Brazil
    • Define strategies and execute website campaigns for home categories; sports; toys; and books.• Monitor campaign KPIs and define action plans in case goals are not achieved.• Update prices, stocks and discounts of promotional items.
  • Ipiranga
    Product Analyst
    Ipiranga Nov 2020 - Dec 2021
    Rio De Janeiro, Rio De Janeiro, Brazil
    • Develop incentive campaigns for consultants and resellers to boost sales of additive fuels.• Develop communication materials for Social Media in order to promote and improve the position of our products on the market.• Create dashboards in PowerBI to monitor results.• Present the monthly results to the Board of Directors.• Involvement with projects on Salesforce.
  • B2W Digital
    Commercial Analyst
    B2W Digital Oct 2019 - Oct 2020
    Rio De Janeiro, Rio De Janeiro, Brazil
    • Define strategies for sales growth, negotiate with sellers and create promotional campaigns for electronic and audio departments at Americanas.com, and tablets and wearables of the three B2W brands (Americanas, Submarino and Shoptime).• Define the products for each exhibition space such as e-mail marketing, home campaigns, and paid channels - ppc, price comparison websites and affiliates.• Analyze visit, conversion, and sales achievement indicators using PowerBI and Adobe Analytics.• Create layout and content for electronics and audio landing page at Americanas.com, using the Spacey tool.
  • Icatu Seguros
    Product Analyst
    Icatu Seguros Aug 2017 - Sep 2019
    Rio De Janeiro, Rio De Janeiro, Brazil
    • Provide technical commercial support: assist in the implementation of new partnerships, develop the product that best fits the client's profile and prepare commercial proposals.• Develop marketing materials to promote products.
  • Accenture Brazil
    Risk Management Consultant
    Accenture Brazil Dec 2016 - Jul 2017
    Brazil
    • Implement Risk Control Software for new customers from other states (RJ and SC - Tractebel; SP - Raízen; MG - Algar) based on prior study of which assets the company has and identify which system functionalities would best fit each customer.
  • Accenture Brazil
    Risk Management Analyst
    Accenture Brazil Jul 2014 - Nov 2016
    Brazil
    • Monitor payments and renew contracts with the Buenos Aires team.• Advise clients - companies and investment banks - to operate the Risk Control software (risk and accounting planning tool): guide asset registration in the system, perform calculation methodologies and create accounting reports.
  • Accenture Brazil
    Risk Management Intern
    Accenture Brazil Apr 2013 - Jun 2014
    Brazil

Janaina Machado Education Details

Frequently Asked Questions about Janaina Machado

What company does Janaina Machado work for?

Janaina Machado works for Rappi

What is Janaina Machado's role at the current company?

Janaina Machado's current role is Líder de Insights LATAM | Retail Media.

What schools did Janaina Machado attend?

Janaina Machado attended Pontifícia Universidade Católica Do Rio De Janeiro, Fundação Getulio Vargas, Nova School Of Business And Economics.

Who are Janaina Machado's colleagues?

Janaina Machado's colleagues are Santiago De Las Casas, Tomás Cárdenas Vanegas, Leticia Soares, Khalil Salomón Mateo, Angelica Pereira, Heber Torrealba, César Hernández.

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