Janaina Machado Email and Phone Number
Communicative, creative and analytical. Seeks accountability and embraces the company's goal as her own. Economist from FGV with an MBA in Business Management from PUC. Professional with expertise in the commercial and marketing area. Experience in communicate and position brands in the market, understanding deeply each client needs. Analytical look to develop campaigns that increase product sales.
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Líder De Insights Latam | Retail MediaRappiState Of São Paulo, Brazil -
Insights Lead Latam | Retail MediaRappi Oct 2024 - Present -
Insights Lead | Retail MediaRappi Aug 2024 - PresentSao Paulo, San Pablo, Brasil -
Senior Business Development Associate | Category Insights & PlanningShopee Jan 2023 - Jul 2024São Paulo, Brasil• Define strategic plans tailored for Shopee's key focus categories, those with significant growth potential (furniture; construction and tools; automobiles; motorcycles and sports). All geared towards enhancing market share.• Present monthly results to the entire commercial team, providing insights that help and guide their negotiations.• Define main space exhibitions on the Shopee and Social Media platform (Live, Instagram, Twitter and Facebook).• Plan monthly category coupons and monitor performance.• Manage a team of four and all area demands during the coordinator's absence. -
Business Development Associate | MerchandisingShopee Jan 2022 - Dec 2022São Paulo, São Paulo, Brazil• Define strategies and execute website campaigns for home categories; sports; toys; and books.• Monitor campaign KPIs and define action plans in case goals are not achieved.• Update prices, stocks and discounts of promotional items. -
Product AnalystIpiranga Nov 2020 - Dec 2021Rio De Janeiro, Rio De Janeiro, Brazil• Develop incentive campaigns for consultants and resellers to boost sales of additive fuels.• Develop communication materials for Social Media in order to promote and improve the position of our products on the market.• Create dashboards in PowerBI to monitor results.• Present the monthly results to the Board of Directors.• Involvement with projects on Salesforce. -
Commercial AnalystB2W Digital Oct 2019 - Oct 2020Rio De Janeiro, Rio De Janeiro, Brazil• Define strategies for sales growth, negotiate with sellers and create promotional campaigns for electronic and audio departments at Americanas.com, and tablets and wearables of the three B2W brands (Americanas, Submarino and Shoptime).• Define the products for each exhibition space such as e-mail marketing, home campaigns, and paid channels - ppc, price comparison websites and affiliates.• Analyze visit, conversion, and sales achievement indicators using PowerBI and Adobe Analytics.• Create layout and content for electronics and audio landing page at Americanas.com, using the Spacey tool. -
Product AnalystIcatu Seguros Aug 2017 - Sep 2019Rio De Janeiro, Rio De Janeiro, Brazil• Provide technical commercial support: assist in the implementation of new partnerships, develop the product that best fits the client's profile and prepare commercial proposals.• Develop marketing materials to promote products. -
Risk Management ConsultantAccenture Brazil Dec 2016 - Jul 2017Brazil• Implement Risk Control Software for new customers from other states (RJ and SC - Tractebel; SP - Raízen; MG - Algar) based on prior study of which assets the company has and identify which system functionalities would best fit each customer. -
Risk Management AnalystAccenture Brazil Jul 2014 - Nov 2016Brazil• Monitor payments and renew contracts with the Buenos Aires team.• Advise clients - companies and investment banks - to operate the Risk Control software (risk and accounting planning tool): guide asset registration in the system, perform calculation methodologies and create accounting reports. -
Risk Management InternAccenture Brazil Apr 2013 - Jun 2014Brazil
Janaina Machado Education Details
Frequently Asked Questions about Janaina Machado
What company does Janaina Machado work for?
Janaina Machado works for Rappi
What is Janaina Machado's role at the current company?
Janaina Machado's current role is Líder de Insights LATAM | Retail Media.
What schools did Janaina Machado attend?
Janaina Machado attended Pontifícia Universidade Católica Do Rio De Janeiro, Fundação Getulio Vargas, Nova School Of Business And Economics.
Who are Janaina Machado's colleagues?
Janaina Machado's colleagues are Santiago De Las Casas, Tomás Cárdenas Vanegas, Leticia Soares, Khalil Salomón Mateo, Angelica Pereira, Heber Torrealba, César Hernández.
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Janaína Machado
Gestão De Pessoas | Gestão De Talentos L Orientação De Carreira | Treinamento E Desenvolvimento | Consultora De Rh | Recrutamento E Seleção | Projeto De Vida | Teste Comportamental L EmpregabilidadeAracaju, Se2hotmail.com, unit.br -
Janaína Machado
Head De Gg&C Na Ibersv | Pessoas | T&D | Dho | Liderança | Hrbp | Hrris | Fopag | Tecnologias De RhRio De Janeiro, Rj -
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