Digital marketing and copywriting specialist with over 6 years of communication experience. Expertise spans content creation for blogs, social media, and promotional materials, along with marketing automation and data analysis.At Senior Sistemas, one of Brazil’s leading ERP software companies, developed and managed high-impact digital campaigns, aligned with market trends and audience needs. Collaborated with cross-functional teams to ensure smooth execution of campaigns, while monitoring key metrics to optimize performance.Certified in copywriting and content marketing, with a commitment to continuous learning and improvement. Thrive in dynamic, results-driven environments where clear and effective communication is key to driving success and audience engagement.
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Analista De CrmGrupo TecnospeedBrazil
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Marketing AnalystSenior Sistemas Jan 2020 - Oct 2024Blumenau, Santa Catarina, Brasil▪ Writing blog posts, whitepapers, infographics, websites, landing pages, video scripts, social media posts, and promotional materials, with a focus on engagement and conversion.▪ Structuring content plans aligned with business objectives and results-oriented strategies.▪ Developing digital marketing campaigns, monitoring market trends, and adjusting strategies accordingly.▪ Collaborating with multidisciplinary teams (Product Heads, PMAs, Creative, and Performance) to ensure effective campaign execution.▪ Tracking and analyzing metrics to optimize campaigns and communication strategies. -
Content Production And Technical Documentation AnalystSenior Sistemas Sep 2018 - Dec 2019▪ Creating technical documentation such as manuals, articles, videos, and tutorials, transforming complex information into clear and accessible content.▪ Collaborating with Product and Support teams to ensure continuous updates of documents with new system functionalities.
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Social Media Content StrategistYank Apr 2017 - Apr 2018São Paulo, Brasil▪ Creating and publishing content for Instagram, Facebook, and blogs, with a focus on engaging copy and effective communication.▪ Direct interaction and engagement with the audience, responding to comments and messages, addressing suggestions, questions, and complaints quickly and courteously.▪ Monitoring and analyzing metrics on Facebook and Instagram, adjusting strategies based on results to optimize engagement.▪ Developing insights and recommendations to improve campaigns and increase reach on social media.
Janaína Fernandes Education Details
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Journalism
Frequently Asked Questions about Janaína Fernandes
What company does Janaína Fernandes work for?
Janaína Fernandes works for Grupo Tecnospeed
What is Janaína Fernandes's role at the current company?
Janaína Fernandes's current role is Analista de CRM.
What schools did Janaína Fernandes attend?
Janaína Fernandes attended Universidade De Sorocaba.
Who are Janaína Fernandes's colleagues?
Janaína Fernandes's colleagues are Emilly Santana, Karina Harumi 🏳️🌈, Gabriel Nogueira, Vítor Alberto Canieli Beal, Jonathan Santos, Bruno Maestrello, Javier Eduardo.
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