• Design, develop and teach undergraduate level courses (in person, online, hybrid) in the areas of advertising and public relations, social media strategy and management, media audience behavior and theory, and campaign development. • 2022 'Great Idea for Teaching’ (GIFT) winner, AEJMC• Oversee and evaluate student learning for 150 – 250+ students each semester. • Subject-matter expert in social and digital media, staying up-to-date on emerging platforms and technologies… Show more • Design, develop and teach undergraduate level courses (in person, online, hybrid) in the areas of advertising and public relations, social media strategy and management, media audience behavior and theory, and campaign development. • 2022 'Great Idea for Teaching’ (GIFT) winner, AEJMC• Oversee and evaluate student learning for 150 – 250+ students each semester. • Subject-matter expert in social and digital media, staying up-to-date on emerging platforms and technologies. • Launched undergraduate social media management certificate.• Launched the first advertising and public relations degree in the state of Kansas (and the mid-west). A year 2 program review showed a 250% increase in enrollment since launch and it has been named the 6th fastest growing degree program at Kansas State University (2024). • Member of the core leadership team to develop a university-wide social media usage policy for students. • Launched the university's first annual Social Media Week event in 2023, resulting in 500+ students attending events to learn more about social media careers, personal branding, using social media to collaborate with others, content creation, and more. • Research areas: youth social media use, emerging tech public policy, social media in higher education, social media manager health and well-beingCourses Taught:MC120 - Principles of AdvertisingMC194 - Social Media FoundationsMC370 - Social Media Strategy & ManagementMC375 - Social Media Influencing and Personal BrandingMC 474 - Social Media Management Simulation LabMC589 - Media Audiences & TheoryMC581 - Ad & PR Campaigns - Senior Capstone- Assistant Director for the Advertising & Public Relations Degree- K-State Social Media Policy Action Item Workgroup: https://www.k-state.edu/diversity-inclusion/initiatives/action-plan/students/policy-process-reviews/social-media-student-policy/K-State CliftonStrengths ChampionTop 5 Strengths: Achiever, Strategic, Learner, Activator, Input Show less

Founded in 2010 by Jana Thomas, Strictly Social Media offers tailored, expert social media consultancy to global, national and local brands. • Conduct social media foundations, strategy and content development workshops for 500+ attendees focusing on Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, Reddit, WhatsApp, etc. • Oversee social media strategy development and social media management for multi-million dollar national and international… Show more Founded in 2010 by Jana Thomas, Strictly Social Media offers tailored, expert social media consultancy to global, national and local brands. • Conduct social media foundations, strategy and content development workshops for 500+ attendees focusing on Facebook, Instagram, YouTube, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, Google, Reddit, WhatsApp, etc. • Oversee social media strategy development and social media management for multi-million dollar national and international brands.• Advise and brief senior and executive level management in the areas of social media campaign results, emerging trends, technical and operational issues, etc. • Deploy latest social media listening and monitoring tools, promotional applications and 3D/virtual reality/augmented reality technologies to enhance client campaigns. Show less

As Multi-Media Advertising and Communications Manager, planned and directed advertising and communications strategies for national and local sportswear apparel market segments. Oversaw: social media, sponsorships with NFL Pro-Cheer teams, video, creative and brand messaging, public relations and media events, broadcast and print media planning, email marketing, tradeshows, event planning. Managed a team of 3 marketing coordinators and oversaw employee development and training.

As Product Manager, was responsible for strategic direction of client online initiatives and continual analysis/optimization of programs. Assisted in securing and retaining digital media clients. Expert knowledge of KDA's digital product suite: search engine marketing (pay per click and search engine optimization), online directories and local search management solutions. Subject matter expert for internal account team communication and external client needs.

As Senior Account Executive, was responsible for the local print and online marketing program for over 500 franchisees in both the US and Canada. Large and small scale account strategy, planning, delivery and project/campaign management.Employee of the Year, 2008

As Assistant Account Executive, developed creative strategies for advertising materials and directed freelance and in-house creative teams in the creation of direct mail, collateral, and print advertising material. Assisted with the development and implementation of strategic advertising and marketing plans.

As Account Executive Intern, directed marketing promotion for Summer Concert Series via generation of press releases and radio spots, as well as facilitated interviews and spotlights with local television media.