A pair of eyeglasses can change a life. At EYElliance, we’re building a movement to ensure equitable access to eyeglasses worldwide - taking a multi-sector, systems approach to closing the visual divide.

I work freelance as a full service Marketing and Communications Strategy Consultant. My clients operate mainly within the financial services industry, enterprise supplier development, social impact and the not-for profit space. 3 recent projects below: Edge Analytics 2020 - PresentEdge Analytics is a bespoke risk analytics firm who operate mainly in the financial services industry. I supported them to creation of the Edge brand and CI and define supporting collateral including website architecture, social media strategy copywriting of company profiles and translation.Enterprise Room 2020 - PresentEnterprise Room is a transformation and business growth consultancy that delivers corporate ESD, BBBEE and social impact initiatives. I supported ER with a re-brand and CI refresh, with SMME campaigns, hosted ESD workshops for SMMEs and developed and implemented a marketing strategy for them.Cross the Divide 2022 - PresentCross the Divide is a not for profit organisation that runs a range of community, care and rehabilitation programmes in Ward 90, Johannesburg. I supported CTD on a volunteer basis to create their brand and CI as well as marketing assets and funder/donor communications. Published articles: - Smell-o-vision: the return of the forgotten sense (Sawubona, Nov 2014), - An Evening of perfect pairings (Food & Home Entertaining, Nov 2014)- On the open road (Get It Magazine, March 2013)

Harambee Youth Employment Accelerator is a not-for-profit social enterprise that partners with government, the private sector and civil society to build African solutions for the global challenge of youth unemployment. Harambee works at scale to change the system that keeps millions of young people locked out of opportunities – enabling a growing economy and a society that works. Join me! Be part of one of the most innovative social-driven tech projects in the world. Email us on peoplematter@harambee.co.za.My responsibilities and achievements: - I report to the Head of Marketing and work as part of a compact, cross-skilled marketing team solving one of Africa’s biggest challenges; youth unemployment. My duties encompass the full range of functions expected from a marketing manager for a 400+ staff organisation serving both South African and Rwanda.- I hold the creative vision in fundraising: working with impact and research managers to craft messaging, design, finalise and execute campaigns that have enabled the release of grants in excess of R20 million in 2022- Overseen the creation and release of 16 Breaking Barriers reports, Harambee's quarterly flagship research and PR piece- Led the establishment of our Google Ads capability which has resulted on 45,000+ conversations since Jan 2021 - Played an active role in shaping our employee value proposition and I am an internal culture spokesperson as a Radio Harambee On-Air DJ (2021-Present)- Youth with Disabilities (PWD) Task Team Lead responsible for implementing successful internal eduction and external demand generation campaigns focussed at youth with disabilities and opportunity holders (2021-Present)- Provided stakeholder engagement support; leading tours and building relationships that have resulted in the acquisition of over 10,000 new job opportunities for youth in 2022- Employment Equity Committee Member ensuring fair representation within Harambee (2021-Present)

My responsibilities and achievements: - Implementation of HubSpot CRM with an active database of 14,000 contacts. Maintaining a clean marketing database; of over 72,000 emails sent in 2022 we achieved a 97% delivery success rate, a 20% open rate and an 18% click through rate - with an astonishingly low 0.2% unsubscribe rate and a 0% spam report rate. - I led the design and implementation of Harambee's first Sharepoint Intranet, migrating 400+ staff from various different cloud collaboration tools to a central Sharepoint Microsoft 365 environment- I held the creative vision in the creation and administration of Harambee's new website as well as websites for our SA Youth and DigiLink brands - Ownership of social media channels with a following of 700,000+, including management of the team responsible for the 3M3W campaign that impacted over 3 million youth during the Covid pandemic - Ownership of content management and production space for the groundbreaking sayouth.mobi site which supports over 4 million South African youth- Working with HR managers to refine our recruitment value proposition and support a 15% increase in hires - Change Champions Shadow Board Member actively consulting on culture policy and execution (2020-Present)

- Senior consultant reporting to the Marketing & Sales Manager. My duties included end-to-end ownership of the organisation's customer value proposition, and planning and execution of marketing strategy in the B2B financial services environment at C-suite level.- Responsible for the management and execution client-facing campaigns and events that directly supported sales objectives- Execution of social media campaign and website administration including the establishments of an Instagram channel- Writing of press releases, case studies and blog articles that were successfully leveraged to unlock millions in the new business acquisition space- Focus in the Corporate Social Investment space driving the Leap Science and Maths school support partnership, running volunteering initiatives with staff

- I reported to the Marketing Director and headed up an expansive portfolio managing all internal and external marketing activities, including managing budgets, for Omnia Fertilizer in South Africa, Mozambique, Swaziland, Zimbabwe, Zambia, Botswana, Namibia, Australia and Brazil. I also occupied an advisory role to Omnia Group communications and marketing strategy.- Editor of the quarterly Omnia News publication and led a re-brand and digitisation of the publication- Worked with subject matter experts to write knowledge pieces, articles and press releases leveraged successfully to market the "Nutriology" concept and range of supporting products - Led a packaging rebrand on the Fertilizer range and held the brand quality control role for an organisation of 1000+ staff operating over 3 continents- Management of an extensive stable of advertising, PR, events and digital agencies with strategic and creative oversight of all videography, photography, design and advertising campaigns

Caxton Magazine, a division of Caxton & CTP publishers & printers- Marketing Executive reporting to Consumer Marketing Manager and member of the unique Caxton Magazines in-house events team serving the stable of Caxton and Ramsay Media magazines. - I led the marketing for Food & Home Entertaining magazine as well as the Bona Food for Fun and Funds event series; an annual, eight-event, countrywide consumer touch point project, including sponsorship and media buying- Creation and art direction of 16 successful monthly Bona magazine supplements marketing the Bona event series and enabling entrepreneurship and social impact through baking and cooking- Ownership of sourcing and negotiating barters/trades exchanges for magazine competitions with the aim of increasing circulation through partnership opportunities and bulk sales- Creation of marketing campaigns which centre around activations/events and writing articles for online and print - Communications Hub Exco Member responsible for crafting Caxton Magazines internal communications policy

Caxton Newspapers, a division of Caxton & CTP publishers & printers- Brand manager reporting to Marketing Manager tasked with creating innovative marketing campaigns to increase brand preference for Rekord newspapers and Get It magazine, Pretoria- Coordination of events and special projects that increase circulation and boost ad sales, including copywriting and design of supporting marketing material- New business development and stakeholder engagement with the aim of building revenue generating relationships- Collaborative creation of multi-channel advertising campaigns for clients

- SnapBill was a start-up online invoicing application with payment gateway functionality that grew out of Lusion's own finance system; my responsibilities were therefore broad and varied and I reported directly to the CEO. My main responsibility was key account management for all B2B and B2C users. - I oversaw the creation of a support knowledgebase, blog, inline help interface and tutorial documentation, led system usability testing, and provided creative and content input on the system architecture- I managed new business development and marketing campaigns including email campaigns and marketing collateral - I played a business analyst role interpreting new features requests and overseeing management of implementation, growing system usability from beta to a fully fledged application with 2000+ users

- Lusion was a website design and hosting company and I reported directly to the CEO. I oversaw daily operations including the creation of marketing campaigns and collateral, copywriting for blog, website SEO and support tutorials, graphic design and illustration and social media management. - I played a key account manager role for B2C and B2B clients – including technical, billing and support- I oversaw management of domain renewals, registrations, transfers and hosting accounts

- RallyStar was an adventure sports company and I reported directly to the owner. I worked as a public relations officer and I was also responsible for managing bookings, events and track days.- I was responsible for setting up a booking system and creating marketing collateral for rally track days and for building and maintaining external stakeholder relationships including media and sponsors - I managed the organisation of pace note logistics for the South African National and Northern-regions Rally Championships