- Developed and managed social media calendar across all social media channels- Produced, filmed, and edited organic content to develop into social assets across all social platforms - Conducted active community management for all social inquiries, comments and direct messages daily across platforms- Analyzed ad insights to determine the most efficient methods of promoting client engagement- Developed monthly analytics reports for all clients including social media KPIs and consumer feedback- Oversee relationships with creators & influencers as well as social media platform creator networks

- Assisted with strategy for press, events, and influencers- Secured feature for business leadership, brand news, and product placements- Researched and created media lists of local and national media outlets- Planned story ideas, pitching and securing news stories with local, national and trade media, tracking coverage- Supported day-to-day account needs and influencer marketing goals including influencer and creator sourcing, determining ROI, and seeding influencers, in an effort to support digital creator strategy- Wrote press releases or other media communications to promote clients’ image

- Pitched clients and secure regular media placements on behalf of clients, including features, articles, etc.- Ability to prioritize, plan and execute multiple projects simultaneously- Worked in Cision and other databases to create and manage media lists and contacts- Tracked results to provide comprehensive measurement of program results and coverage

- Scheduled and published social media content within social media management tools and native social platforms- Efficiently managed content and data transfer for client accessibility and organization- Moderated daily community management for all clients by answering DMs, comments, mentions, tags, and stories- Conducted research to gather valuable insights for content creation, trend analysis, and competitor benchmarking- Compiled social media reports via Sprout for marketing and analysis

- Developed creative content to engage with existing communities and grow organic reach- Strong written and verbal communication skills, including copywriting- Conducted on-site social media coverage for live and behind-the-scenes content for events upwards of 1000+ people

- Executed and planned marketing campaigns in order to increase audience engagement and following - Produced social media content and email marketing campaigns for daily engagement and upcoming special events- Tracked and monitored social media analytics based on current trends- Created and managed social media calendars across various platforms via Agorapulse- Conducted business outreach for new clients and handles sales transactions via phone, email, and online chat

- Worked closely with Social Media Manager to track success of current and recent social media marketing campaigns - Collaborated with Social Media Manager, event planning team and individuals across the organization to produce adverts, flyers, and social media posts specific to upcoming events - Created content for Santa Barbara Pacific’s social media platforms using Canva and edited photos for future posting, as well as capture content for social media and website during the events - Managed social calendars for organization’s social media platforms - Attended events and posted supporting social media content in real-time - Provided administrative and clerical support (mailing, scanning, faxing, copying, filing, phone calls, etc.)