I am a versatile communications and marketing professional with a multidisciplinary background in strategic communications, project management, and content creation. With a passion for leveraging data to inform and enhance initiatives, I bring a unique blend of creative thinking and analytical skills to my work.As Director of Communications, I have demonstrated expertise in planning and implementing organization-wide strategic communications efforts while managing a small but mighty team of staff, volunteers, and contract helpers. I prefer to utilize data to drive decision-making and improve audience engagement, from conducting focus groups to refine podcast strategies to launching targeted email campaigns based on audience segmentation.A recent project is the development and implementation of the Member Journey framework, which aligns resources and messaging for key audience segments to drive advocacy and engagement. Through this initiative and other targeted communications efforts, our key advocates are being empowered with relevant, actionable information, so that can better amplify our message and begin driving more meaningful participation in our programs and ministryWith a strong background in content creation and management, I have experience developing and implementing a wide range of communications products, including podcasts, newsletters, social media content, and print materials. I am skilled at repurposing content across multiple channels to maximize impact and reach.In addition to my professional accomplishments, I am committed to using my skills to make a positive impact in my community. I have volunteered my time and expertise to support various organizations, including those focused on healthcare, youth development, and social justice.I hold a B.A. in Journalism from The University of Alabama and an Advanced Certificate in Graphic Design from Sessions College for Professional Design. I am proficient in a variety of design and communication tools, including Adobe Creative Suite, Microsoft Office, and web development languages.Whether leading a rebranding campaign, producing a podcast series, or developing a data-driven content strategy, I bring creativity, strategic thinking, and a results-oriented approach to every project. I am passionate about using my skills in communications and marketing to drive meaningful engagement and support worthy causes.
Listed skills include Indesign, Graphic Design, Layout, Quarkxpress, and 43 others.
